Senior Brand Manager - Cardio, Renal, Metabolic - New Product Launch
The Opportunity
Join Boehringer Ingelheim at a pivotal moment to shape the future of obesity and metabolic health. This is a rare launch role, where you will play a key role in shaping the launch and commercialisation of Survodutide, a next-generation therapy with the potential to redefine patient outcomes.
Working in a dynamic, cross-functional environment, you will lead end-to-end brand strategy for a pre-launch and launch asset, translating insight into action and building a focused market entry strategy in a competitive and rapidly evolving market.
Given the importance of this launch, we are seeking a candidate who can thrive in ambiguity, shape the market, and build a brand from the ground up.
This role offers strong career progression, with the opportunity to step into a future leadership position and build and lead a high-performing brand team as the franchise grows.
Key Responsibilities
Launch & Brand Strategy
* Lead development and execution of the end-to-end launch readiness (LR) for Survodutide in Australia
* Build and implement Integrated Customer Plans (ICP) aligned to pre-launch and launch milestones
* Develop segmentation, targeting and positioning strategies grounded in deep customer insight
* Define value proposition and messaging across obesity and metabolic health stakeholders
Commercial Planning & Performance
* Develop robust launch scenarios, and business cases (LR/ICP aligned)
* Monitor brand performance and optimise investment based on ROI and market dynamics
* Lead competitive intelligence to inform strategic decision-making in a fast-moving market
Cross-functional Leadership
* Act as the central connector across Medical, Market Access, Sales, Regulatory, and regional teams
* Support field force readiness, including value communication and customer engagement frameworks
* Deliver high impact omnichannel campaigns, congress strategy, and customer engagement plans
* Ensure all activities meet compliance, governance, and quality standards
* Maintain strong operational discipline across budget, timelines, and delivery milestones
Your Profile
Experience & Capability
* 5+ years in pharmaceutical brand management, ideally with launch experience
* Experience in obesity, diabetes, or cardio-metabolic disease strongly preferred
* Proven success in pre-launch or launch environments, including market shaping
* Strong track record in strategic planning (ICP and launch readiness), forecasting, and performance delivery
Skills & Mindset
* Highly analytical with the ability to translate data into clear commercial action
* Strong stakeholder engagement skills, with the ability to influence cross-functional teams
* Experience leading complex, multi-channel marketing programs
* Entrepreneurial mindset with a passion for innovation, growth, and patient impact
You must have the right to live and work in this location to be considered for this opportunity.
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