3 weeks ago Be among the first 25 applicants
Direct message the job poster from LPA Energy Group
Are you an experienced Brand / Marketing specialist looking for the next step? If so, we have a full time opportunity for you to apply your skills.
About LPA
LPA has over 30 years of global experience providing services that drive innovative, functional, adaptable and efficient lighting and energy solutions. Originally founded to address a market gap, offering cutting-edge lighting solutions that leverage the latest technology to minimize maintenance and energy usage, surpassing clients expectations in aesthetics and functionality.
Now our business has evolved to become an end-to-end energy design, implementation and optimisation service, providing proactive solutions for operational cost savings. We operate globally delivering projects to over 90+ countries by a team of 150+ experts in lighting, technology and engineering.
Our commitment to reducing impacts on the environment through sustainable practice has seen our business drive R&D in both lighting and resource optimisation technology. Our business addresses how companies consume, manage and report on energy, aligning with our commitment to sustainability.
Our extended suite of services positions us to combine emerging technology with creative design, creating partnerships across multiple industries with a determination to inspire a more sustainable future through collaboration with clients, staff and suppliers.
About The Opportunity
Reporting to the Marketing Manager, you will leverage your skills across key areas of our business and collaborate with different stakeholders to harmonise brand strategies with the business direction and objectives. Your contributions will be instrumental in driving success and growth for LPA's brand.
Responsibilities include, but are not limited to the following:
* Develop and execute integrated marketing plans to achieve business unit objectives, including lead generation, customer acquisition, and retention.
* Manage and optimize marketing campaigns across various channels, including digital marketing, content marketing, social media, and email marketing.
* Create and manage compelling marketing content, including website copy, blog posts, social media updates, and email newsletters.
* Collaborate with Product and Sales to ensure the brand supports pipeline and growth objectives.
Brand Management
* Own and evolve our brand strategy
* Turn technical, energy-sector SaaS features into clear messaging that drives awareness and trust
* Build brand assets and maintain consistency across web, social and paid channels.
* Provide brand overview and training to new starters.
Digital Marketing
* Plan, execute, and optimize digital campaigns across paid social, search, email and web – traffic and conversion
* Manage marketing automation, lead nurturing workflows
Performance Measurement & Reporting
* Track and analyse key marketing metrics to measure campaign performance and ROI.
* Prepare regular reports and presentations to stakeholders, highlighting key findings and recommendations.
* Continuously optimize marketing strategies based on data and performance insights.
* Coordinating all market research to ensure maximum target market intelligence. Identifying new marketing opportunities and analysing competitor activity
About You
You have 5+ years prior experience as a brand specialist with a proven track record of managing digital-first brand strategies that driving business outcomes. You must have excellent communication skills, both written and verbal as well as a deep understanding of digital marketing channels (especially paid social, SEM, web and email).
Although experience in SaaS and/or energy tech and familiarity with HubSpot, NetSuite & Confluence is not mandatory, they are highly regarded.
Employee Benefits
We're passionate about supporting the needs of our people and their family. Benefits may include:
* Up to 12 weeks matched Parental Leave
* Employee Assistance Program (EAP)
* Free annual flu vaccinations
* Novated Leasing
* Exclusive Workplace Banking Program
* Regular team functions
If you believe you are the right person and wish to contribute towards a company that prides itself in its Industry knowledge and great product range, please submit your resume and cover letter, we'd love to hear from you.
Find out more about us by visiting our website.
https://lpaenergygroup.com/
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Software Development and Engineering Services
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