Role Overview
We are seeking a Digital Marketing Strategist to lead the execution and optimisation of paid digital campaigns across multiple channels, while also supporting organic social media growth.
This is an exciting opportunity to make a meaningful impact in the fintech sector.
The successful candidate will contribute to a fast-paced, growth-oriented organisation with a strong focus on innovation and measurable results.
Main Responsibilities:
* Plan, execute, and optimise paid media campaigns across search, display, native, video, and paid social channels, driving measurable ROI.
* Support YouTube and social media growth through both paid advertising and organic strategies.
* Analyse campaign performance using data analytics tools to inform optimisation.
* Collaborate with design and web teams to improve landing page performance and conversion rates.
* Monitor market trends, competitor activity, and platform innovations to keep campaigns cutting-edge.
* Deliver clear, actionable performance reports for senior stakeholders.
* Work closely with product, content, compliance, and design teams to ensure alignment with business strategy and regulatory requirements.
Requirements:
You have 3+ years of experience in performance or digital marketing, managing campaigns across multiple paid media channels. Experience in fintech or other regulated industries is highly desirable.
You have proficiency in Google Ads, Display & Video 360, Campaign Manager 360, GA4, Tag Manager 360, Looker Studio, Microsoft Advertising, Apple Search Ads, and paid social platforms.
You also have:
* A solid understanding of SEO and ASO to complement paid media efforts.
* Strong analytical skills with the ability to interpret data and deliver clear insights.
* High attention to detail, proactive problem-solver, and committed to campaign quality and compliance.
* Effective organiser able to manage multiple campaigns and deadlines in a fast-paced environment.
* Team player with the ability to work collaboratively and independently.
What We Offer
* Competitive salary and benefits package
* Opportunity to grow your career in the fast-moving fintech space
If you're ready to drive business growth through innovative digital marketing strategies, we want to hear from you.