Who We Are
Good Drinks Australia is one of the country's largest independent craft beverage businesses, home to iconic brands like Gage Roads Brew Co and Matso's. We're passionate about redefining the beer and alcoholic drinks landscape through quality, innovation, and exceptional customer experiences.
About The Role
As a Field Sales Representative, you'll be the face of our brands in the market—ensuring our craft beverages are visible, accessible, and perfectly presented across licensed venues and bottle shops in your territory. You'll work closely with venue owners and managers to grow our presence while delivering exceptional brand representation.
Your Key Responsibilities
Sales & Execution
* Achieve sales targets across designated customers and brands
* Identify and secure new business opportunities within your territory
* Manage customer relationships and maintain regular contact through structured call plans
Brand Presence & Merchandising
* Ensure venues stock the right range of our products to meet customer demand
* Secure premium shelf space and point-of-sale positions in bottle shops
* Install and maintain branded signage and promotional materials
* Monitor product quality, pricing, and stock rotation
Promotion & Market Intelligence
* Execute promotional campaigns within budget guidelines
* Gather and report market trends, competitor activity, and customer feedback
* Identify opportunities to increase brand visibility
Administration
* Maintain accurate customer records in our CRM system
* Submit timely activity reports to your manager
* Manage territory efficiently with planned customer visits
Skills and Experiences
Essential
* 1-3 years' experience in a field sales, merchandising, or customer-facing role
* Current WA driver's license
* Current RSA (Responsible Service of Alcohol)
* Proficiency with Windows and CRM systems
* Strong self-management skills and ability to work independently
Personal Attributes
* Self-motivated with excellent time management
* Professional, courteous, and dependable
* Confident communicator who can engage with people at all levels
* Assertive yet humble approach to sales
* Genuine passion for craft beverages and hospitality
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