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Our client is one of the most well regarded and respected businesses in the Australian drinks industry. They are currently in an exciting phase having refreshed a recently acquired brand as well as further enhanced their existing brands.
The Brand Manager will report to the Senior Marketing Manager and be pivotal in managing and developing the refreshed portfolio of beers, ciders and RTD's in the Australian market.
You will be a creative thinker with a challenger mindset, and will be charged with leading brand growth and delivering on key commercial KPIs such as volume, margin and innovation.
Responsibilities
* Develop and own the annual brand plans across all categories for the AU domestic market
* Develop and execute digital marketing strategies across key mediums
* Manage all marketing agencies, budget management and project timelines
* Execute all agreed marketing and communications programs
* Work collaboratively with cross functional teams to meet commercial goals
* Lead the development of the BTL POS and events/activations
* Oversee development of brand assets for domestic market
* Identify and manage brand related PR and sponsorship opportunities
* Oversee the experiential on premise trade and consumer event management
* First point of contact for sales and other internal stakeholders to communicate business updates, brand performance reviews etc
Requirements:
* University degree in marketing
* Experience in the liquor industry is highly desired
* Understanding of the digital landscape, with experience in social media, website creation / maintenance, EDM, and/or SEO
* Understanding of both retail and On-Premise sales channels
* Excellent written and oral communication skills
* Highly organised with an ability to operate in an agile and autonomous environment
* A can do attitude and willingness to roll the sleeves up to get results
* Sound commercial acumen and analytical skills
* A passion for Australian beer, cider and RTD's
This is a genuine hands on, end to end role where you will have lots of autonomy, opportunities to be creative all whilst having exposure across multiple areas of the business giving you a new depth of marketing and commercial experience.
Be part of an established business, in a niche team with an entrepreneurial mindset
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Staffing and Recruiting
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