Our client is a high-growth Australian built-to-rent property company developing modern apartment communities that prioritise lifestyle, convenience, and community.
Partnering with developers and institutional investors, they deliver and manage residential buildings across Melbourne and the Gold Coast. As a certified B Corp, they are committed to creating sustainable, impact-driven housing solutions while delivering strong commercial outcomes.
The Opportunity
Our client is looking for a Senior Performance Marketing Manager to bring their paid media strategy in-house and lead digital acquisition across their growing portfolio of apartment communities.
This is a hands‐on, end‐to‐end role where you'll own strategy, execution, and optimisation across performance channels. You'll play a key role in driving lead generation for new apartment launches while building scalable in‐house performance marketing capability.
What You'll Be Doing
* Own and manage performance marketing campaigns end‐to‐end across Google Ads (Search & PMax), Meta, TikTok and emerging platforms
* Develop acquisition strategies for new apartment launches and ongoing portfolio growth
* Plan and optimise campaigns across audience targeting, creative testing and conversion performance
* Use first‐party data and analytics to track performance and improve ROI
* Manage budgets, forecast media spend and optimise cost per lead and acquisition
* Collaborate with internal teams and external partners to deliver integrated campaigns
* Help scale the organisation's in‐house marketing capability over time
What They're Looking For
* 5+ years' experience in performance marketing or digital acquisition
* Strong hands‐on experience with Google Ads, Meta Ads Manager and paid social platforms
* Proven ability to run data‐driven, multi‐channel campaigns
* Comfortable balancing strategy and hands‐on execution
* Experience in property, real estate or high‐volume consumer businesses is highly regarded
* A test‐and‐learn mindset and strong analytical approach
Why This Role
* Lead the in‐house performance marketing function for a fast‐growing company
* Work on major residential property launches across Melbourne and the Gold Coast
* Hybrid working and a collaborative team environment
* Join a purpose‐driven B Corp delivering innovative housing solutions
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