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Senior Marketing & Brand Strategist (Australia · Remote)
Amplify a purpose-led brand · Craft compelling narratives · Deliver data-driven growth
About Popcorn Potential
Senior Marketing & Brand Strategist (Australia · Remote)
Amplify a purpose-led brand · Craft compelling narratives · Deliver data-driven growth
About Popcorn Potential
Popcorn Potential is a modern consultancy that helps professionals build careers they love. We champion global mindsets, bold ideas and inclusive growth. As we scale across Australia, we're looking for experienced Senior Marketing & Brand Strategists to elevate our digital presence, accelerate demand generation and turn insight into impact.
How You'll Create Value
What Success Looks Like
Brand Strategy & Positioning - Sharpen value propositions and design an integrated brand story that cuts through on web, social and events.
Digital & Performance Marketing - Plan, launch and optimise full-funnel campaigns across LinkedIn, Meta, Google Ads, Facebook, Instagram, YouTube and email.
Content Marketing Leadership - Set the editorial calendar, produce thought-leadership (blogs, video, podcasts, social media ads) and receive and deliver training in ad design and AI tools.
Growth Analytics & Automation - Track your KPIs with Google Analytics and LinkedIn Campaign Manager. Translate data into actionable experiments, dashboards and ROI reports.
Campaign & Launch Management - Orchestrate online activities that convert audience interest into qualified leads.
Stakeholder Collaboration - Coach other executives on brand voice, partner with community leaders and ensure a seamless client journey end-to-end.
What You'll Bring
* 5+ years in marketing management, brand strategy, growth or demand-gen roles (HR, recruitment or professional services ideal).
* Proven track record scaling social-first and search-first campaigns, optimising conversion funnels and hitting targets.
* Hands-on with MarTech stacks: Meta Ads Manager, LinkedIn Campaign Manager, Canva/Adobe, ChatGPT & other AI-powered content tools.
* Data-driven storyteller able to translate analytics into persuasive creative.
* Confident communicator who can influence senior leaders and mentor new talent.
* Passion for continuous learning, human-centred design and purpose-driven growth.
Why Popcorn Potential
* Remote-First Flexibility – work from anywhere in Australia and take your work travelling with you.
* Purpose-Driven Mission – market programs that truly transform careers and lives.
* Performance-Based Rewards – uncapped earning potential tied to results.
* Autonomy & Influence – own the marketing roadmap and see your strategies go live fast.
* Continuous Development – access to executive coaching, leadership retreats and a global supportive peer community.
Ready to Elevate a Purpose-Led Brand?
Click "Apply" and tell us how you'll drive brand awareness, lead generation and measurable growth.
Eligibility: Applicants must hold full working rights in Australia. This opportunity is not suitable for new graduates or students.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Contract
Job function
Job function
Marketing and Sales
Industries
Professional Training and Coaching
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