Marketing Strategist for APJ, Marketing Analytics and Insighs
Marketing Strategist for APJ, Marketing Analytics and Insighs
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The Marketing Analytics and Insights team is part of the global Marketing Operations & Technology team, servicing Marketing teams across all of client. Our team is analytical in nature, yet strategic in practice. This role will be focused on enhancing efficiency and success while driving the ongoing performance evolution of marketing, working collectively with team members to deliver marketing data and insights to support decisions around demand generation, pipeline management, market segmentation, and program execution.
We are constantly shaping an inclusive environment where team members are equipped with the tools and knowledge to succeed in their roles which will in turn support the success of the business and our marketers. As an organisation, we embrace a culture of continuous learning and a collective passion for the work we do alongside a healthy dose of curiosity to find new solutions to problems. We also value open communication, collaboration and a can-do attitude.
* Identify progress or gaps to monthly/quarterly goals and provide insights/ highlight indicators that may be contributing to or hindering progress via regular reporting rhythms
* Perform quantitative and qualitative analyses of internal datasets to help optimize marketing efforts throughout the customer lifecycle. This would include, but not be limited to, providing actionable insights to help drive prospect engagement, pipeline, and revenue.
* Lead cross-channel analysis and impact across marketing efforts (i.e. attribution modeling): provide analysis on tactics, activity, frequency, behaviors and recommendations for enhanced buying experience and channel efficiency and ROI.
* Identify and present insights and recommendations to executive-level stakeholders.
* Partner with Marketing Intelligence, Strategy, Technology and Automation teams on reporting, technology evaluation, database segmentation, data cleanliness and integrity
* Refine and provide guidance to marketing leaders in pipeline target setting, resource allocation, and program timing
* Engage with the extended marketing teams to seek feedback on what's working / what's not and frame solutions
* Coordinate enablement needs across global and regional teams as needed
* Engage with the APA and Japan Marketing leadership teams on a regular basis with participation in ongoing business reviews
Additional Notes
Ideal Candidate Profile:
* BA degree and minimum of 2-5 years of related experience required; varied backgrounds and diverse candidates desirable
* Ability to think in the abstract and understand the intricacies of a complex system.
* Advanced Excel, SQL, Tableau and SAP Analytics Cloud experience preferred.
* Demonstrates in-depth knowledge of reporting objects (lead/contact, opportunity, account, etc.)
* Understanding of/familiarity with marketing demand funnel and attribution models
* Excellent written and verbal communication skills; must be able to simplify and explain complex ideas, processes, and data structures. Advanced PowerPoint experience a plus.
* Strong track record of cross-functional collaboration.
* Natural curiosity, and excitement to stay abreast with the latest marketing technology trends and best practices.
* Highly accountable with strong project management skills and an ability to meet critical deadlines.
* Experience conducting training to help users understand reports and metrics.
* Displays a passion for what you do and a drive to improve.
* The ideal candidate will have scheduling flexibility to interface with US and APJ time zones 2-3 days per week (may require later/earlier hours depending upon location)
Candidates will need to attend compulsory meetings in the APJ time-zone including attendance at weekly Monday MLT and availability for calls within the ANZ timezone (+3 hours from SGT) and India (-2.5 hours from SGT).
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Contract
Job function
* Job function
Marketing
* Industries
Technology, Information and Media
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