Overview
Explora Journeys is a vibrant, cosmopolitan, European luxury brand, imagined in the heart of Swiss Hospitality and luxury in Geneva. Leveraging our parent company MSC Group's hundreds of years of maritime expertise, our fleet of ships is being built and designed in a totally different and unique way that will transform and redefine the cruise experience, creating a category of its own, appealing to the next generation of luxury travellers.
This is a pivotal leadership opportunity for a commercially driven Marketing Director to establish, lead and scale the marketing function across Australia & New Zealand. The role will drive the regional marketing strategy with a strong emphasis on digital transformation, performance marketing, and data‐led decision making, ensuring marketing investment directly contributes to revenue growth, brand equity and distribution expansion.
The role is based out of our office in Sydney.
Responsibilities
* Lead the development and execution of the annual integrated marketing strategy across B2C, B2B and B2B2C channels, integrating media, digital media, PR and trade marketing with a clear focus on delivering measurable commercial outcomes.
* Act as the regional brand custodian, ensuring all campaigns are executed to the highest standard and aligned with global brand positioning; localise and amplify global campaigns for the ANZ luxury consumer.
* Own the regional digital strategy including paid media, search and programmatic; drive a performance‐led marketing approach, optimising customer acquisition, conversion and lifetime value through data, segmentation and personalisation.
* Lead the development and implementation of the full media plan, overseeing the ATL media agency, ensuring optimal media mix, ROI and continuous optimisation, with a strong weighting towards digital channels.
* Translate global trade marketing strategy into the regional context and strengthen distribution through high‐impact co‐operative marketing programmes, enabling partners with best‐in‐class digital and sales tools.
* Leverage data, analytics and market intelligence to identify growth opportunities, optimise targeting strategies and inform business decisions.
* Monitor and analyse marketing performance against brand and commercial KPIs, focusing on revenue attribution, cost efficiency and return on investment.
* Own and manage the regional marketing budget with strong financial discipline, including agency/vendor management.
* Act as the key regional marketing lead interfacing with global teams, influencing and aligning stakeholders across multiple markets.
Qualifications
* 12+ years' experience in senior marketing roles, with demonstrated success at Director level or equivalent.
* Bachelor's degree in Marketing, Business, or a related field.
* Proven expertise in digital marketing, performance marketing and data‐led strategy, including hands‐on understanding of paid media, CRM, analytics and marketing technology platforms.
* Strong commercial acumen with a track record of linking marketing activity directly to revenue outcomes.
* Experience leading integrated marketing strategies across multiple channels and customer segments.
* Strong analytical capability with proficiency in platforms such as Google Analytics, CRM systems and reporting tools.
* Experience in luxury, travel or hospitality sectors highly preferred.
* Exceptional stakeholder management and influencing skills, particularly within matrixed global organisations.
* Fluent in written and spoken English.
* Willingness to travel domestically and internationally as required.
* Flexibility to engage with global teams across time zones.
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