The role is for a Mid level Personalisation specialist to join one of the most popular clients in Melbourne. They have some of the best employee benefits as an industry leader within the insurance and health and wellbeing industry. They filter these benefits that their customers receive through to each and every employee, with work-life balance and flexibility at the forefront of their business. This role also has the possibility to be conducted fully remotely buy Australian Permanent Residents or Citizens anywhere in Australia.
The Experience Personalisation Specialist is responsible for personalised experiences for customers using Adobe Target on the website. The role is responsible for driving improved performance and functionality within the customer facing channels including a high traffic website.
Best practice experience is required across; digital optimisation, experimentation, personalisation and measurement. Adobe Experience Platform expertise, and solid stakeholder relationship experience.
Key responsibilities include:
- Build and Management of Automated Marketing Campaigns
- End-to-end execution of personalisation campaigns
- Development and implementation of web-based content in Adobe Target and Experience Manager
- Testing, Optimisation and Support, including A/B testing
- Build strong relationships and foster cross collaboration across other relevant business units
- Act as internal SME and advocate for web personalisation and Adobe Target
Required experiences include:
- AEM and Adobe Target experience
- Familiar with Agile project methodology
- Proficient in SEO best practice and in defining/delivering SEO programs
- Personalisation, Customisation, Optimisation experience - ideally in high traffic customer facing websites
- Experience working on web projects including with HTML tasks
📌 Experience Personalisation Specialist
🏢 Mars Recruitment
📍 Melbourne