We’ve only just begun, but what a beginning. In a once in a generation moment, we’ve brought together powerful brands to create one united force. TPG Telecom has a powerhouse of brands which include Vodafone, TPG, iiNet, Internode, Lebara, AAPT and felix. The latest technology and brave thinking let us connect our people and communities. You could play a role in that. A big one. We invite you to bring your boldness and stand out. You are empowered. Opportunities are plenty for those ready to accept the challenge.
This opportunity
The Commercial Marketing Manager will add commercial value to TPG Telecom by designing and delivering data driven propositions for the NBA program that are relevant and resonate with our customers. This role is instrumental in enhancing customer retention and revenue growth by providing tailored recommendations at every customer touchpoint.
Responsibilities
* Analyse complex datasets, interpret data and behavioural results to create data-driven and personalised propositions to retain and grow the customer base and revenue
* Design the Next Best Action (NBA) proposition framework with scalability and flexibility in mind to accommodate increasing volumes of customer data, new channels, and emerging technologies
* Define decisioning rules that prioritise NBA recommendations based on customer value, business goals, and near real-time contextual factors, ensuring the most relevant recommendations are presented to customers
* Establish mechanisms to capture customer feedback on NBA recommendations
* Prepare and present NBA commercial updates, performance metrics, and data-driven recommendations to senior management and key stakeholders
* Analyse proposition performance data using advanced data analysis techniques
* Collaborate with cross-functional teams (Channels, product, sales, and customer care) to gather insights and ensure commercial alignment
* Perform research and analysis to understand market trends and commercial variances
Knowledge and experience
* Strong analytical skills with expertise in using data analytics tools and techniques to derive insights and drive marketing decisions
* Proficiency in data manipulation, statistical analysis, and data visualization to draw actionable insights
* Strong business acumen and the ability to connect statistical insights with strategic commercial objectives
* Experience in developing and optimising customer propositions and value offers using data-driven methodologies
* Tech savvy, data led and proficient in marketing automation and decisioning tools like Adobe Campaign, Marketo, Salesforce, PEGA, Unica or similar
* Excellent communication and presentation skills with the ability to influence stakeholders at various levels
* Highly motivated, self-driven, and results-oriented with a passion for customer-centric marketing
Benefits and perks
* Flexible hybrid way of working (from home and office)
* ‘Stay Connected Mobile’ – Access to a free mobile plan
* ‘Stay Connected NBN’ – Access to a free NBN 100 plan
* ‘Your Leave’ - an additional 4 days of leave to be used whenever you like - every year
* Access to TPG Learning Hub platform and internal development opportunities
* Access to Corporate Partner Discounts
Bolder and better together!
Don’t meet every single requirement? We're ok with that. Studies have shown that women and those of underrepresented groups are less likely to apply for roles unless they meet every single criteria. At TPG Telecom we recognise that what may make you different, makes the difference!
We’re all about enabling every individual to be their authentic selves and creating a place where everybody belongs. If you are excited about this role, but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to APPLY NOW regardless. You may just be the right candidate for this or perhaps another similar role with us.
We are a 2023CircleBackInitiative Employer – we commit to respond to every applicant.
Our Talent Acquisition Team and Hiring Managers kindly request no unsolicited resumes or approaches from Recruitment Agencies. TPG Telecom is not responsible for any fees related to unsolicited resumes.
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