Job Description
Minor Hotels is seeking a creative, trend-savvy Social Media Manager/ Content Creator to lead the always-on social presence for priority properties across Australasia.
This role blends strategic platform management with hands-on content creation, capturing and producing high-performing, social-first content across TikTok, Instagram and Facebook. Working closely with the Director of Brand Marketing and wider Marketing team, you will ensure content remains visually elevated, platform-native and culturally relevant while driving engagement and audience growth across our hotel brands.
This is an exciting opportunity for a social media professional who thrives behind both the camera and the analytics dashboard, someone who understands trends, storytelling and how content inspires travel.
What You Will Do
Social Channel Management
* Manage daily publishing across Instagram, TikTok and Facebook channels.
* Maintain a consistent brand voice and visual identity across all platforms.
* Ensure channels remain active, engaging and culturally relevant.
* Plan and execute always-on social calendars aligned with marketing priorities.
Content Creation
* Capture and produce short-form video and photography across priority hotels.
* Create Reels, TikToks and social-first storytelling content designed for performance.
* Edit video content using tools such as CapCut, Adobe Creative Suite or equivalent platforms.
* Travel across priority hotels to capture on-property content and experiences.
Platform Growth
* Identify emerging social trends, formats and platform opportunities.
* Optimise content performance using engagement and audience insights.
* Drive follower growth, reach and meaningful audience engagement.
* Test new content formats and continuously refine social strategy.
Collaboration
* Partner with hotel teams to identify compelling content opportunities.
* Work closely with the Director of Brand Marketing to ensure creative and visual consistency.
* Collaborate with the Influencer & Brand Partnerships Manager to amplify creator and influencer content
Qualifications
* Proven experience managing brand social media accounts, ideally within travel, lifestyle or hospitality.
* Strong content creation skills, including filming, editing and storytelling for short-form platforms.
* Deep understanding of TikTok, Instagram and evolving social media trends.
* Experience analysing performance metrics and optimising content accordingly.
* Ability to balance creativity with brand standards and commercial objectives.
* A proactive, collaborative approach and willingness to travel for content capture.
Additional Information
At Minor Hotels, we value our people as the heart of our success. Joining Minor means, you'll enjoy a rewarding package designed to support your professional growth, wellbeing, and work-life balance:
* Career Growth: Learning and development programs to boost your career.
* Exclusive Hotel Deals: 50% off stays at Minor Hotels in Australasia; 20% off for friends and family.
* Global Perks: International accommodation discounts across our hotel brands.
* Retail Rewards: Cashback and discounts at 400+ top retailers in AU/NZ.
* Experiences: Discounted entertainment and activities.
* Banking and Insurance: Exclusive health insurance offers and workplace banking benefits.
* Wellness Boost: EAP and tailored wellness support
Our people drive the success of our business; We are a dynamic organisation dedicated to delivering exceptional guest experiences. We invest in your skills and foster a workplace culture that celebrates innovation, collaboration, and personal growth.
Currently, we are only accepting applications from candidates who have working rights within Australia or New Zealand.
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