Overview
Marketing Manager Myer Exclusive Brands (Fashion) role at MYER involves leading the marketing strategy and execution for Myer’s owned fashion and accessories brands. The role drives customer-centric, fashion-led campaigns that support both brand and commercial outcomes across owned, paid and earned channels.
Join a team that values collaboration and versatile work arrangements. MYER offers a flexible hybrid working model with a mix of Docklands Support Office and work-from-home options.
Welcome to MYER – a place for finding life-long friendships, a safe space with a big heart, and a culture that encourages you to be yourself, share ideas and deliver your best.
Responsibilities
- Lead the development and delivery of fashion campaigns across Myer Exclusive Brands (MEB) categories, seasonal launches and fashion trends.
- Translate trading, product and brand strategies into compelling customer-facing narratives and campaign concepts in collaboration with a creative agency partner.
- Build strong relationships with brand partners to ensure their stories and seasonal focuses are represented through Myer’s omnichannel campaigns.
- Collaborate with Buying and Merchandise teams to align on priorities across concession and national brand partners, ensuring marketing supports brand-level investment, product launches and trade objectives.
- Lead briefing and creative oversight for campaign assets across online, social, email, PR, events, in-store, Myer.com.au and paid media.
- Act as the central marketing lead for Myer Exclusive Brands (MEB), managing collaboration with Buying, Merchandise, Creative, Promo Events and eComm teams.
- Build strong relationships with concession and national brand stakeholders to align marketing activity and maximise brand-funded opportunities.
- Oversee marketing inclusions and brand-funded activity from concession and national brand partners, ensuring accurate tracking, compliance and reporting.
- Identify opportunities to optimise co-funded marketing and build stronger brand partnerships.
- Lead post-campaign reporting and insight sharing for both internal stakeholders and brand partners.
- Monitor competitor and market activity across fashion and department store retail to inform campaign strategies and brand positioning.
- Manage team member life cycle in line with Myer processes.
Qualifications
- Demonstrated experience in fashion, retail or brand marketing; ideally across owned brands, fashion/lifestyle retail, or specialty brands.
- Proven track record delivering integrated, multi-channel campaigns in a fast-paced, cross-functional environment.
- Strong understanding of seasonal fashion, consumer behaviour and brand storytelling across Women’s and Men’s categories.
- Excellent communication, stakeholder management and leadership skills.
- Confidence managing budgets, timelines, creative feedback and partner relationships simultaneously.
- Tertiary qualification in Marketing, Communications, Fashion or a related field.
- Previous experience in department store or multi-brand retail environments highly regarded.
- Familiarity with project management and marketing tools (e.g. Wrike, Trello, Excel, Microsoft Office).
Benefits
- Generous team member discounts on all Myer products, including team-member exclusive discounts.
- Access to lifestyle leave and volunteer leave – arrange work around your life, not life around work.
- A supportive leadership and team network to set you up for success.
- Career growth and succession opportunities across the business.
Here, you’re not only an employee. You’re a valued Team Member with real dreams that we want to help you chase. At Myer, we’re about making your work life meaningful and offering balance and flexible options.
Wherever you are and wherever you’re going, we’ll meet you there and help you thrive with our support. The future lies in your hands.
Welcome Home!
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📌 Marketing Manager
🏢 Myer
📍 Melbourne