Overview
We're looking for a dynamic and commercially minded Marketing & Communications Manager to lead the evolution of both our Unison and Commonry brands through innovative, customer-first marketing strategies. Reporting to the General Manager - Marketing & Ecommerce, you will play a pivotal role in developing, implementing and delivering integrated marketing campaigns that elevate brand awareness, strengthen social engagement, and build meaningful brand partnerships.
The Role
* Develop and deliver seasonal brand marketing strategies and campaign calendars for both Unison and Commonry.
* Lead the planning and execution of PR, social media, influencer, and content strategies.
* Drive social engagement, grow influencer partnerships, and stay across emerging trends.
* Collaborate with internal stakeholders, creative teams, and external agencies to deliver on-brand campaigns.
* Oversee media relationships, PR initiatives, product launches, and industry events.
* Partner with concession and retail partners to build strong joint marketing plans.
* Analyse campaign results and report on marketing effectiveness, social performance, and competitor activity.
* Lead, coach, and inspire a small team to deliver outstanding results.
* On-site role 5-days per week, based in our St Kilda Road offices.
The Ideal Candidate
* A tertiary qualification or equivalent in Marketing, Communications, or related discipline.
* Proven experience in brand strategy, PR, social media, and campaign management (retail or fashion industry highly regarded).
* A creative yet commercial mindset, with a track record of delivering impactful, customer-focused campaigns.
* Strong leadership skills with the ability to mentor and motivate a team.
* Excellent written and verbal communication skills, with a sharp eye for detail.
* A confident relationship builder with strong influencing skills across all levels.
* Insight into national and international retail, fashion, and marketing trends.
About Brandbank Group
Brandbank was founded on bold creative thinking. We exist to ensure that the entire experience of a brand is brilliantly designed and beautifully connected, and the customer is at the heart of everything we do. Our growing business is built on a house of carefully curated brands, each chosen for a specific reason to deliver rich connections to our customers. Brandbank Group consists of Seed Heritage, Unison, allkinds, Commonry, kikki.K & FINE-DAY.
Why Join the Brandbank Group Team?
* Generous discounts across all Brandbank Brands
* Opportunity to work for a uniquely Australian Retail Group with a global vision
* Supportive team culture and environment
* Employee Referral Program - be rewarded for referring great new people to our team
* Health and Wellness initiatives with access to Employee Assistance Program
* Brandbank Day - An additional day's leave to use however you like - whether it's for life admin, cultural celebrations, or simply recharging.
* You & Your Mate - Yes, we mean your dog Bring your furry friend to work and make your day that little bit brighter.
* Sample Sales - Exclusive access to product samples at great prices - a fun and exciting benefit for anyone who loves our brands.
* Pantry Perks - Free breakfast and snacks available on-site for a quick pick-me-up.
* End-of-Trip Facilities - Including bike stands, showers, towel service, and ironing boards for those commuting in active ways.
Note: This description does not include external agency solicitations or recruitment agency requirements.
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