Overview
Assistant Brand Manager – Mountain Goat Brewery
Location: Richmond, Melbourne
Department: Marketing
This role offers ownership of brand initiatives across social media, events, community engagement, and product development for Mountain Goat Brewery, Australia’s iconic craft beer brand. Reporting to the Marketing Manager, you’ll influence how the brand appears to the world and engage with the Goat fan community.
What You’ll Do
- Social Media Leadership – Shape and evolve our social media strategy, define tone of voice, drive content creation, and build an engaged community across our channels with bold campaigns.
- Sponsorships & Event Activation – Lead events, festivals, and community activations; manage creative toolkits, merchandise, digital assets, and on-the-ground engagement.
- Community Engagement & CRM – Manage and grow the Goat Army database, delivering smarter, more engaging communications.
- Merchandise & Creative – Own the merchandise program, curate ranges, launch campaigns, and ensure the brand stands out on and off the shelf.
- Innovation & NPD Support – Contribute to developing new products, with focus on limited editions and specialty releases.
- Creative Guardian – Review and shape artwork, campaigns, and brand communications to reflect the pioneer spirit.
About You
- Experience in Brand Marketing, Trade Marketing or Social Media within FMCG or lifestyle brands
- Strong social media and content creation skills; able to shape ideas, produce content, and set the tone
- Degree in Marketing, Business and/or Commerce preferred
- Creative thinker who thrives under pressure with robust problem-solving skills
- Comfortable with data; Excel and analytics help you build better plans
Why Mountain Goat?
Mountain Goat began in 1997 with a pioneering spirit. We are an award-winning craft brewery known for bold beers and community connections. Joining Mountain Goat also connects you with Asahi Beverages, offering growth opportunities across a large beverage group. You’ll experience the best of both worlds: the creative, fast-moving culture of craft beer and the scale and support of a global business.
Seniority level
- Entry level
Employment type
- Full-time
Job function
- Marketing and Sales
Industries
- Food and Beverage Services
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📌 Assistant Brand Manager
🏢 Asahi Beverages
📍 Melbourne