Content Manager - Marketing & Photography
With a strong focus on digital brand growth, we are seeking an experienced Content Manager to join our forward-thinking brand team. If you have a passion for content creation, possess skills in graphic design, photography/video editing, team management, and are eager to evolve and expand your creative talents, then this role may be ideal for you.
You will immerse yourself in our brands, crafting diverse content across various social platforms while contributing to other areas of the team. You will develop and manage the marketing budget, collaborate with the Head of Brand to establish key performance indicators (KPIs), monitor monthly expenditures, and adapt to evolving business objectives.
Key Responsibilities:
* Develop and manage the marketing budget, collaborating with the Head of Brand to establish KPIs, monitor monthly expenditures, and adapt to evolving business objectives.
* Mentor and guide the content team in their professional growth and expertise.
* Act as the primary contact for internal asset requirements, overseeing and coordinating external resources in content and graphic design.
* Collaborate with E-Commerce, Wholesale, and Retail departments to meet content needs that align with the brand, driving website and foot traffic.
* Proactively identify and propose new content opportunities to the Head of Brand.
* Work closely with the Social Media Coordinator to deliver compelling content, driving website traffic through strategic planning, content briefs, posting, and community management.
* Maintain consistent brand tone-of-voice across all communications and support internal teams (e.g., customer service, retail, wholesale) in adhering to this.
* Plan and coordinate regular organic social media photoshoots, including developing run sheets, mood boards, securing props/sets, wardrobe, and booking models/influencers.
* Produce engaging content for digital and social platforms (Instagram, TikTok, LinkedIn), encompassing both organic and promoted advertisements.
* Contribute to team meetings aimed at enhancing social strategies to boost brand awareness and channel growth.
* Manage external suppliers for e-commerce stock photography and oversee editing processes with offshore suppliers.
Requirements:
* 2+ years' experience leading a brand's content
* A degree in graphic design, photography or similar (not essential, but highly regarded)
* A burning desire and passion for making relevant creative content for social media
* Knowledgeable of various social channels such as Tiktok, Instagram and Facebook and understanding best practices for content creation, engagement, and growth
* Proficient in Adobe Creative programs such as Photoshop, Illustrator, InDesign, Premiere Pro
* Proficient knowledge of photography and lighting equipment
* The ability to multi-task, prioritise and meet deadlines without compromising design creativity or attention to detail
* The ability to forward plan and be highly organised
* The ability to work positively and effectively as part of a team as well as autonomously
* Professional communication skills to represent our brand in all day-to-day communications both internally and externally
* Confidence and great social skills in order to lead models and photoshoots when required
Location: Adelaide based