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Department: Consumer Products
Reports to: VP, ANZ Consumer Products
Your New Role
The Category Manager, Fashion is responsible for developing and executing strategic licensing and sales plans across the Fashion category in Australia & Current Zealand (ANZ). This includes identifying growth opportunities, managing key licensee relationships, and ensuring financial performance.
The role collaborates closely with global category teams and internal stakeholders to align business strategy and drive brand growth.
Key Responsibilities
Strategy and Revenue
- Develop and implement strategic licensing plans for the Fashion category across Mass, Specialty and Halo retailers
- Build and execute category plans aligned with WBCP ANZ’s growth objectives.
- Apply competitive insights and industry trends to inform strategy and unlock recent commercial potential.
- Drive revenue and achieve quarterly and annual budget targets.
- Manage and monitor revenue and expense budgets to ensure financial objectives are met.
- Provide input and analysis to support high-level business decisions and strategic initiatives.
Category Management
- Evaluate and manage existing fashion licensees, including renewal negotiations and day-to-day oversight.
- Ensure licensees meet all contractual commitments, including marketing spend, demographic targets, financial reporting, retail activation, and product development.
- Conduct quarterly business reviews with key licensees.
- Regularly review royalty and sales reports to track performance and inform strategy.
- Manage all Fashion DTR strategic partnerships
- Assess potential new licensees and onboard as required.
- Build strong relationships with retail category buyers to secure product and promotional placement.
- Identify and establish retail opportunities to grow Warner Bros. fashion brands in-market.
- Attend key industry trade shows locally and internationally.
Business Development
- Identify new business opportunities, innovation and growth initiatives to drive incremental revenue.
- Present current and new business opportunities to licensing partners with support from Retail & Marketing.
- Leverage insights and research where appropriate to support business development goals
Stakeholder & Relationship Management
- Liaise with internal Warner Bros. divisions and departments to maximize synergies across the business.
- Work closely with Global Category and Franchise teams to ensure alignment and integration of initiatives.
- Liaise with Franchise, Marketing, Retail, Creative, and Sales teams to ensure full alignment on sales and expense strategies.
- Maintain effective relationships with key executives locally and internationally, including global licensees and senior management in Burbank.
- Provide regular updates and insights to senior stakeholders.
- Be an integral, passionate, and respectful member of the team.
Work Experience
- Minimum 5 years of experience in sales and marketing, preferably in the Fashion industry.
- Experience in both vertical and licensing business models.
- Experience working with global consumer products companies preferred.
Required Skills
- Exceptional interpersonal and communication skills with the ability to influence and engage stakeholders across global and regional teams, licensees, and retail partners.
- Strong commercial acumen with a proven ability to drive revenue growth, manage budgets, and support high-level business decisions.
- Experienced in licensee and retail management, including contract oversight, performance tracking, and retail activation.
- Advanced proficiency in Microsoft Office tools (Outlook, Word, Excel, PowerPoint, Teams).
- Highly organized and detail-oriented, with strong project management skills and the ability to manage multiple priorities and deadlines under pressure.
- Strategic thinker with the ability to apply market insights, competitive intelligence, and global frameworks to local execution.
- Collaborative leadership style, fostering alignment across internal departments and external partners.
- Proactive and accountable, with a strong sense of ownership and follow-through on initiatives and partner relationships.
- Adaptable and resilient, thriving in a fast-paced, evolving environment with a passion for innovation and brand growth.
- Culturally aware and globally minded, with experience navigating diverse markets and stakeholder expectations.
- Engaging presenter, capable of delivering insights and strategies to senior stakeholders and external partners with clarity and impact.
Warner Bros. Discovery is an equal opportunity employer and welcomes applications from qualified candidates. We are committed to building a workforce that reflects a wide array of perspectives, backgrounds and experiences.
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📌 Category Manager, Fashion
🏢 Warner Bros. Discovery
📍 Melbourne