Year13 Surry Hills, New South Wales, AustraliaYear13 Surry Hills, New South Wales, Australia3 weeks ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.Direct message the job poster from Year13About Us:Join our dynamic team at Year13, where we’re on a mission to empower young people through our innovative AI-powered platform. As we prepare to launch in a new market, we’re looking for an experienced Growth Lead to shape our user acquisition strategy and drive engagement among our Gen Z audience.Key Responsibilities:User Acquisition Strategy: Develop, validate, and implement data-driven strategies to drive platform sign-ups, specifically targeting Gen Z demographic.Multichannel Approach: Utilise a mix of paid media, organic growth tactics, influencer partnerships, referral programs, and content marketing to attract and re-engage users.Market Insights: Implement a youth calendar for both the AU and US markets, leveraging seasonal opportunities for various campaigns.Collaboration: Work closely with the product team on A/B testing, conversion rate optimisation, and funnel analysis to enhance marketing performance.Analytics: Utilise analytics tools to track user behaviour and identify opportunities for improvement in acquisition and engagement.Campaign Management: Collaborate with the Digital Marketing Manager to launch impactful paid ad campaigns across social media, search, and display channels.Lifecycle Marketing: Partner with the Lifecycle Marketing Manager to create seamless onboarding experiences and retention initiatives.Trend Awareness: Stay updated on Gen Z trends, emerging platforms, and digital behaviours to inform growth strategies.People Management: Lead and mentor marketing professionals, fostering a collaborative environment to enhance team performance and professional growth.Who You Are:You have 5+ years of experience in growth marketing or user acquisition, ideally within an EdTech, youth-focused, or consumer-facing digital platform.You possess strong expertise in viral growth tactics and digital channels.You have a proven ability to scale both paid and organic acquisition strategies.You’re experienced with funnel optimisation, landing page testing, and data analysis tools (Google Analytics, Mixpanel, etc.).You have a deep understanding of Gen Z behaviours, online communities, and content consumption habits.You bring strong analytical skills and a data-driven decision-making approach.You’re creative, with a passion for experimenting and testing new growth opportunities.You thrive in a collaborative environment but also take ownership of your growth initiatives.Why Join Us?Impactful Work: Be part of a mission-driven company that values your contributions to positively influence young lives.Flexible Work Environment: Enjoy the flexibility to manage your work and personal life effectively.Growth Opportunities: Benefit from professional development and training to enhance your skills.Supportive Culture: Join a friendly team that values collaboration, feedback, and high morale.If you’re ready to make a significant impact and drive growth in a fast-paced environment, we want to hear from you!Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketingIndustriesEducation and Technology, Information and MediaReferrals increase your chances of interviewing at Year13 by 2xGet notified about new Growth Specialist jobs in Surry Hills, New South Wales, Australia.Sydney, New South Wales, Australia 3 days agoProduct Marketing Manager, Talent SolutionsSydney, New South Wales, Australia 4 weeks ago2025 Brand Specialist Intern, Amazon Vendor ServicesSydney, New South Wales, Australia 4 days agoCrows Nest, New South Wales, Australia 6 months agoSydney, New South Wales, Australia 2 days agoSydney, New South Wales, Australia 4 weeks agoSydney, New South Wales, Australia 1 month agoSydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 4 days agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 1 month agoDigital Performance Specialist - MarketingSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia A$100,000.00-A$125,000.00 2 weeks agoDigital Marketing Specialist - Customer ExperienceMascot, New South Wales, Australia A$90,000.00-A$100,000.00 1 day agoParramatta, New South Wales, Australia A$75,000.00-A$85,000.00 1 week agoJunior-Mid Paid Media / PPC Specialist (Google Ads + Social Ads)Sydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 1 day agoLavender Bay, New South Wales, Australia 1 week agoSydney, New South Wales, Australia A$130,000.00-A$140,000.00 4 days agoMillers Point, New South Wales, Australia 3 days agoSydney, New South Wales, Australia 3 weeks agoRedfern, New South Wales, Australia 5 days agoDigital Marketing Specialist 12 month Maternity Leave ContractHurstville, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia A$100,000.00-A$120,000.00 2 days agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia A$80,000.00-A$85,000.00 2 weeks agoWe’re unlocking community knowledge in a new way. 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