Get AI-powered advice on this job and more exclusive features.
The Head of Marketing is a strategic leadership role reporting directly to the CEO, responsible for developing and executing comprehensive marketing strategies that drive customer acquisition, retention, and revenue growth across all MedicinesRus Chemist pharmacy locations. This role leads the centralized marketing function that creates compelling marketing strategies across all distribution channels, builds brand recognition, manages customer data and loyalty programs, designs effective merchandising, and generates measurable traffic and sales growth while maintaining brand consistency and managing customer engagement performance measures.
Key Responsibilities
* Develop comprehensive marketing strategy and annual plans with clear KPIs, budgets, and target segments
* Analyse market trends and competition to create differentiated positioning for each location
* Track performance metrics and adjust strategies to maximise marketing ROI
* Build and lead a centralised marketing capability across all pharmacy locations
Traffic Generation
* Drive customer traffic across in-store, online, and on-demand channels through integrated campaigns
* Optimise digital marketing and promotions to attract and convert customers across all touch points
* Monitor conversion metrics and continuously improve acquisition efficiency
Brand Management
* Maintain consistent brand identity and standards across all customer touch points
* Build brand awareness and positive perception throughout the Sydney metro market
* Monitor brand health metrics and evolve positioning to maintain relevance
* Ensure brand consistency across all locations and marketing materials
Campaign Development
* Execute strategic promotional campaigns with integrated messaging across all channels
* Manage campaign budgets effectively and optimise media mix for maximum impact
* Measure results, apply learnings, and report performance to stakeholders
* Coordinate seasonal and product-specific promotional activities
* Create effective merchandising strategies and seasonal displays across all locations
* Implement consistent visual standards that enhance customer experience and product visibility
* Optimize product placement to maximize sales and encourage additional purchases
* Ensure compliance with pharmaceutical merchandising regulations
Customer Experience
* Design and implement superior customer experiences across all touchpoints
* Establish service standards that reflect brand values and enhance customer satisfaction
* Gather feedback and continuously improve the customer journey
* Develop customer retention and satisfaction programs
Database Management
* Maintain customer database with relevant insights while ensuring privacy compliance
* Analyse customer data to identify opportunities for personalized marketing
* Leverage data to enable targeted campaigns and measure effectiveness
Loyalty Program
* Manage loyalty program structure, benefits, and targeted offers for different segments
* Drive program enrolment, active participation, and member engagement
* Measure program effectiveness in increasing customer retention and spend
* Develop personalised offers and communications for loyalty members
Education & Professional Qualifications
* Bachelor's degree in Marketing, Business, Communications, or relevant discipline
* Healthcare or pharmaceutical marketing experience preferred
Experience
* Minimum 3-5 years marketing experience with focus on retail or healthcare
* Proven track record in multi-location retail marketing or franchise marketing
* Experience in building and leading centralized marketing functions
* Demonstrated success in digital marketing, customer acquisition, and retention
* Leadership experience managing cross-functional marketing teams
Core Competencies
* Deep understanding of retail pharmacy customer journey and healthcare marketing
* Strong analytical and data-driven decision-making skills
* Excellent brand management and creative campaign development abilities
* Proficiency in digital marketing platforms, CRM systems, and marketing automation
* Project management and change management capabilities
* Strong understanding of customer data privacy and compliance requirements
Seniority level
* Seniority level
Executive
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Pharmaceutical Manufacturing
Referrals increase your chances of interviewing at Medicines R Us by 2x
Sign in to set job alerts for "Head of Marketing" roles.
Sydney, New South Wales, Australia 2 weeks ago
Sydney, New South Wales, Australia 2 weeks ago
Surry Hills, New South Wales, Australia 2 weeks ago
Sydney, New South Wales, Australia 5 days ago
Sydney, New South Wales, Australia 2 weeks ago
Alexandria, New South Wales, Australia 1 month ago
Sydney, New South Wales, Australia A$130,000.00-A$165,000.00 2 weeks ago
Sydney, New South Wales, Australia 5 hours ago
Head of Marketing, ANZ (12 month fixed term)
Sydney, New South Wales, Australia 1 day ago
Double Bay, New South Wales, Australia 12 hours ago
Sydney, New South Wales, Australia 17 hours ago
Sydney, New South Wales, Australia 1 day ago
Head of Marketing and Communications, APAC
Sydney, New South Wales, Australia 2 weeks ago
Sydney, New South Wales, Australia 2 weeks ago
Head of Marketing - Australia and New Zealand
Chatswood, New South Wales, Australia 1 month ago
Sydney, New South Wales, Australia 2 weeks ago
Sydney, New South Wales, Australia 3 weeks ago
Sydney, New South Wales, Australia 3 weeks ago
Head of Marketing - Campus Recruitment Marketing
Sydney, New South Wales, Australia 6 hours ago
Darlington, New South Wales, Australia 2 months ago
Head of Marketing – Relocate to Manila for a Career-Defining Role
Head of Marketing ANZ - 13-14 Month Maternity Cover Contract
Sydney, New South Wales, Australia 1 month ago
Millers Point, New South Wales, Australia 1 week ago
Sydney, New South Wales, Australia 3 weeks ago
Head of Partnerships and Trade Marketing, ANZ
Sydney, New South Wales, Australia 3 days ago
Sydney, New South Wales, Australia 3 weeks ago
Mcmahons Point, New South Wales, Australia 5 days ago
We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr