Amazon MGM Studios is seeking a dynamic Content Manager to join our Theatrical Marketing team. Reporting to the Head of Theatrical Marketing (Australia, NZ & Asia), this role will partner with Theatrical Marketing Managers to develop and execute compelling social, digital, and influencer marketing strategies that drive audience engagement and box office performance for film releases across Australia and New Zealand.
Key Job Responsibilities
Social Media Strategy
* Craft and implement data-driven social media strategies aligned with global campaign objectives for theatrical releases and owned profiles
* Develop innovative digital storytelling and creative concepts with strong cultural relevance
* Design comprehensive editorial calendars and amplification strategies for theatrical events
* Monitor and leverage emerging trends and consumer behaviours
* Coordinate with Marketing and PR teams to maximise campaign impact
Content Strategy & Production
* Lead end-to-end content strategy development and implementation
* Oversee content production, including briefing, editing, and quality control (including community management)
* Manage production schedules and ensure alignment with marketing campaigns
* Drive innovation in content formats and platform utilisation
* Analyse performance metrics and optimise content strategies accordingly
* Maintain vendor relationships (agencies, freelancers, contributors)
* Engage and manage agencies, social platforms and creative partners
Talent & Influencer Partnerships
* Build and manage a network of content creators
* Negotiate and execute creator collaborations
* Optimise international promotional opportunities
* Track and analyse creator performance metrics
* Partner with social media platforms (existing and emerging) to amplify campaigns and leverage latest technologies
Qualifications
* 5+ years experience in theatrical marketing, or high-profile content marketing experience
* Experience generating and executing large-scale social media campaigns across digital platforms
* Knowledge of media landscape and cultural trends
* Experience with data analysis and performance optimization skills
* Experience collaborating with cross-functional teams
* Outstanding communication and organizational abilities
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