As a Social Media Specialist, you will be responsible for creating and managing engaging content across various social media platforms.
Key Responsibilities
1. Create and manage digital content to align with the company's overall business goals.
2. Monitor and optimize social media campaigns to ensure best practices are being used.
3. Develop and execute social media campaigns to boost brand awareness.
4. Collaborate with the marketing team to ensure social media strategy is aligned with overall business objectives.
5. Conduct social media audits to identify areas for improvement.
6. Measure the success of every social media campaign and provide regular reports to stakeholders.
7. Stay up-to-date with the latest digital technologies and social media trends.
Requirements
A successful candidate should have:
* A Bachelor's degree in Marketing, Communications or a related field.
* Extensive experience in creating and managing digital content and social media platforms.
* A strong understanding of SEO and content categorization and structure.
* Proficiency in Google Analytics and social media analytics tools.
* Excellent writing, editing, and proofreading skills.
* Strong project management and organization skills.
What We Offer
1. A competitive salary and superannuation package.
2. The opportunity to work in a collaborative and creative environment.
3. A chance to be part of a leading brand in the retail industry.