Role Details
This role is being offered as permanent full-time based in Perth WA.
Role Overview
Based in Hawaiians Perth office, you will report to the General Manager, Cable Beach Club Resort & Spa. Your role as Marketing Manager, Cable Beach Club Resort & Spa, will be to develop and execute a business development and marketing strategy, in collaboration with the CBCRS site based team, to exceed revenue and occupancy, while championing the CBCRS brand and guest experience.
Key Responsibilities
* Proactively seek and develop opportunities within the business and tourism communities both in WA and the East Coast to meet CBCRS revenue targets, as directed by General Manager CBCRS.
* Develop and execute an annual marketing plan to maximise revenue, occupancy and guest experience in consultation GM CBCRS and Sales Manager CBCRS.
* Manage the CBCRS style guide and ensure all communications adhere to the guide.
* Ensure all CBCRS collateral adheres to brand standards.
* Manage advertising campaigns in collaboration with external agencies and partners.
Events & Promotions
* Support the CBCRS events teams in the delivery of events, including brand, collateral and guest experiences.
* Liaise with on-site team to develop local marketing strategy for on-site initiatives.
* Host events & promotional activities in the consumer market & Broome.
Leadership
* Build and develop relationships with local Tourism bodies and industry.
* Manage, mentor and support the Marketing Executive.
* Monitor market trends, competitor activity and innovation, sharing insights with the team.
* Ensure high-quality work standards and identify areas for skill development.
About you
* Qualifications in digital media, marketing strategy or communications, with at least 5 years' experience in the tourism or hospitality industry in a marketing capacity.
* Marketing experience in the hospitality industry, preferably across resorts or hotels with the ability to host large scale events.
* Knowledge of and experience within tourism, events and hospitality.
* Experience and ability to host large scale events with stakeholders aligned to the Resort brand.
* Exceptional stakeholder management skills.
* Knowledge of and experience in digital marketing, and campaign development.
* Willingness to travel to the resort and interstate.
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