This range is provided by Edison Talent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay rangeA$140,000.00/yr - A$160,000.00/yrDirect message the job poster from Edison TalentRecruitment Manager | Edison Talent | Human Resources | Office SupportI’m excited to present this opportunity with our client, an Australian owned leader in their market who have been operating for over 10 years. We're currently seeking to appoint a dynamic and highly competent Retention Marketing Manager to join this thriving team.Reporting directly to the CEO, this is a unique role where you'll design and execute cutting-edge retention strategies to enhance customer loyalty, reduce churn, and increase lifetime value.The key responsibilities include:Leading a high-performing team of two, collaborating with the CEO and senior leadersLeveraging advanced data analytics and CRM tools (specifically Braze) to develop impactful strategiesDeveloping and implementing data-driven retention strategies across the customer lifecycleOwning the customer journey to ensure satisfaction, loyalty, and long-term engagementWorking cross-functionally to enhance overall customer experience and messaging consistencyStaying ahead of industry trends and implementing innovative retention strategiesData Analysis and Campaign Optimization:Monitoring and reporting on key customer metrics to senior leadershipAnalyzing customer behavior and creating predictive models for segmentation and churn reductionOptimizing Braze utilization for personalized, data-driven campaignsIntegrating additional communication channels like push notifications and in-app messagingConducting A/B testing and developing automated campaigns based on predictive modelsThe qualifications and skills required include:Recognized tertiary marketing qualifications4+ years in retention marketing, with 2+ years in a management roleProven track record in churn reduction and retention strategies, driving ROIAdvanced knowledge of CRM systems, particularly Braze, with experience in optimizing retention campaignsStrong analytical, communication, and leadership skills, with the ability to manage and mentor a teamExperience in customer lifecycle management, with a continuous drive for improved performanceSolution-focused with the ability to influence decision-making at an executive levelThis full-time permanent role offers the opportunity to shape retention strategies with a direct impact on business growth. Working closely with the CEO and senior leadership, you'll drive innovation, customer loyalty, and long-term success. You'll help redefine the customer experience while leading a passionate, forward-thinking team.Benefits include access to events and contributions to the company's charity funds supporting Australian communities.This role involves working within the gambling industry and a supportive team environment in an energetic, vibrant culture.If you're ready to make a significant impact and join a talented team, please contact me at michelle@edisontalent.com.au.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing and ManagementIndustriesGambling Facilities and CasinosMarketing ServicesSports Teams and ClubsReferrals increase your chances of interviewing at Edison Talent by 2x.Get notified about new Retention Marketing Manager jobs in Gold Coast, Queensland, Australia.
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