At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where ,Health for all, Hunger for none' is no longer a dream, but a real possibility.
We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'.
There are so many reasons to join us.
If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.Join Bayer: Where Vision Meets Action12 months, Fixed Term ContractFlexible Hybrid work 3 days in Pymble officeBrand Manager (Digital Channels) – PharmaceuticalsWhere do you want to go?We have an exciting opportunity for a Brand Manager (digital Channels) to join the Bayer Pharmaceuticals team on a 12-month contract.Working closely with our existing team of marketing professionals, you will bring a strong digital skillset to the team.
Drawing upon your previous end to end campaign and content creation skills, this role would suit a hands-on person who understands the ANZ pharmaceutical market, digital marketing best practice and the regulatory environment we will comply with when working with medically registered products.We have a hybrid work environment, 3 days at the Pymble office with access to free onsite, secure parking and close to Pymble train station.Do something that moves you.Deliver on overall 'digital first' marketing campaign strategy and tactics for selected brands in our portfolio by developing integrated campaigns and content to be utilised across digital channelsDesign and implement customer-centric digital marketing campaigns from start to finish, by leveraging digital channels and CRM / marketing automation platformsfor executionImplement continuous improvements based on performance evaluation and pre-defined KPIsOptimise and drive the use of omnichannel strategies, ensuring they align with all digital touch points and customer journey stagesMaintain a deep understanding of customer needs and customer ecosystem by leveraging data and insightsEfficiently manage and adapt global content, and develop new content aligned with Bayer brand and communication strategies across various platforms, to address customer needsPlan, produce, and manage review and approval of content within the Content Factory system, including creating newsletters, approved emails, eDetailers, and channel-agnostic modules using tools like eWizardManage and prioritise campaigns, working through any product-relating backlogs items to ensure that the work is visible, transparent and clear to allRegularly report on product performance, trends and competitive insights and how it should shape future digital strategiesDevelop a deep understanding of customer journeys and pain points, leveraging digital metrics to inform adaptions to inform the strategyManage product expenditure against allocation P&LDoes this sound like you?Proven digital marketing experience in a pharmaceutical or medical industryHands on experience implementing customer centric, digital marketing campaigns and engagement strategiesSound understanding and competence at utilising marketing automation to streamline processes, manage customer journeys and nurture lead generationIntermediate knowledge of systems/platforms (eWizard, Veeva Vault, Veeva CRM, Web authoring tools)CRM expertise in Veeva platformsDemonstratable business acumen in forecasting, budget and P&L managementAdaptability to work on a project basis across multiple established brandsEffective relationship building and stakeholder management skillsStrong communication and influencing skillsA self-starter, who has a performance and results orientated mindsetBe You @ BayerWe are committed to creating a culture where people can be their best, in an environment that values inclusion, diversity and flexibility.
At Bayer everyone belongs, regardless of race, colour, ancestry, religion, national origin, citizenship, sexual orientation, age, marital status, disability, gender identity, personality, thinking styles or background.
We strongly encourage First Nations people to apply.If you have a disability or special need that requires accommodation, please let us know by contacting ****** part of something biggerWe are committed to creating a culture where people can be their best, in an environment that values inclusion, diversity and flexibility.
At Bayer everyone belongs, regardless of race, colour, ancestry, religion, national origin, citizenship, sexual orientation, age, marital status, disability, gender identity, personality, thinking styles or background.
We strongly encourage First Nations people to apply.If you have a disability or special need that requires accommodation, please let us know by contacting ******:Australia : New South Wales : Pymble || Australia : New South Wales : Regional || Australia : New South Wales : RydalmereDivision:PharmaceuticalsReference Code:843779
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