Maggie Beer Holdings, we are seeking an exceptional Head of Sales & Category to lead our sales and category function for Maggie Beer Products, a brand synonymous with quality, provenance, and innovation.
About the Role
Reporting to the General Manager – Maggie Beer Products, this role has full P&L accountability across a diverse and high‑profile customer base including Woolworths, Coles, Aldi, Costco, Independents, Foodservice, Harris Farm, David Jones and export markets.
You’ll lead and inspire a high‑performing team across National Accounts, Category, Sales, and Export, driving strategic growth and operational excellence. This role offers autonomy, influence, and the opportunity to shape the future of a beloved Australian brand.
Key Responsibilities
Strategic Leadership
* Develop and execute long‑term joint business plans (JBP’s) with key retail partners
* Lead portfolio, customer, and channel strategy in line with growth ambitions
* Identify and unlock NPD opportunities aligned to market trends and customer needs
* Drive pricing, promotional, and category strategies to maximise ROI and profitability
Operational Leadership
* Deliver against sales, volume, and profit targets across all channels
* Lead execution of sales and marketing initiatives aligned to business plans
* Drive distribution, ranging, and in‑store execution excellence
* Optimise customer investment to deliver strong commercial outcomes
* Own forecasting, budgeting, and inventory alignment with supply chain
* Lead category reviews with a strong focus on customer and consumer outcomes
* Analyse market trends, consumer behaviour, and competitor activity
* Leverage data (e.g. IRI) to generate actionable insights and strategies
* Lead market assessment processes to support portfolio and product decisions
* Identify opportunities and risks, providing clear recommendations
* Lead, coach, and develop a high‑performing sales and category team
* Build a culture of accountability, collaboration, and continuous improvement
* Ensure clear KPIs, performance management, and development pathways
* Foster strong internal and external stakeholder relationships
* Lead with high emotional intelligence, influencing at all levels
About You
You are a strategic and commercially driven leader with a passion for FMCG and a proven ability to deliver results in a complex retail environment.
You will bring
* 8+ years’ experience in FMCG sales and/or category management
* Strong experience managing major retailers (Coles/Woolworths highly desirable)
* Demonstrated success in negotiation, joint business planning, and customer growth
* Deep commercial acumen with strong P&L ownership experience
* Ability to translate data and insights into clear, actionable strategies
* Exceptional stakeholder engagement and influencing skills
* A growth mindset, resilience, and a hands‑on leadership style
Why Join Us?
* Lead a high‑impact, senior role within a recognised premium Australian brand
* Work with a collaborative, passionate and values‑driven team
* Enjoy autonomy and influence to shape strategy and drive growth
* Be part of a business with strong heritage and exciting future ambitions
* Hybrid working environment, with offices based in Adelaide and Tanunda
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Your application will include the following questions:
* Which of the following statements best describes your right to work in Australia?
* What’s your expected annual base salary?
Maggie Beer Products is an iconic Australian brand known for its gourmet food products, inspired by the rich produce of the Barossa Valley. The brand, founded by Maggie Beer, offers a variety of premium items, including pâtés, jams, sauces, and ice creams, all crafted with high‑quality, in‑season ingredients.
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