B2B Content Strategy Role
This role focuses on developing and implementing a comprehensive B2B content strategy for technology decision-makers and business leaders. The goal is to strengthen the brand's presence in the B2B tech industry by creating engaging content across various platforms.
Key Responsibilities:
* Create a thorough B2B content strategy that prioritizes LinkedIn and the content hub, ensuring maximum visibility and engagement.
* Conduct keyword research to optimize content for search engines, guaranteeing optimal performance and reach.
* Develop high-quality, engaging content tailored to the target audience, enhancing brand authority and driving business objectives through effective storytelling.
* Perform market analysis to identify content needs, trends, and opportunities that align with business goals, informing content creation strategies.
* Write and edit persuasive copy across various platforms, including websites, marketing materials, and social media, adhering to brand guidelines for consistency.
* Review all content assets for clarity, quality, and consistency before submission, ensuring exceptional standards are met.
* Work closely with internal teams to gather requirements and feedback, ensuring content meets expectations and delivers value through collaboration.
* Analyze content performance metrics to assess effectiveness and inform ongoing and future content strategies, driving continuous improvement.