Location:
- Sydney- Job Type:
- Permanent- Salary:
- $150000 per annum- Contact:
- Tylan Hart**Digital Marketing Manager**
**About the business**
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Our client is a global leader in the imaging and photography industry, know for its cutting-edge and high-quality products, customer centric approach and commitment to corporate social responsibility. This organisation constantly seek to make a positive difference for their consumers and customers with a dedicated team that develops comprehensive marketing plans, adapts brand campaigns to specific customer requirements and collaborated with sales and operations teams to drive customer activations and initiatives.
**About the role**
Our client is looking for a passionate Digital Marketer to doing their team as the Digital Marketing Manager, in this role you will drive digital marketing for the Electronic Imaging & Optical Devices division and provide a strategic point of view of how digital contributes to an integrated marketing strategy. Reporting into the National Marketing and category manager, you will be responsible for developing and executing the digital strategy, in line with overall marketing strategy, and providing guidance to the marketing team on best in class media planning to deliver digital led campaigns that resonate with their target audience.
**Key Responsibilities**:
- Develop and execute the Electronic Imaging & Optical Devices division digital strategy, in line with overall marketing strategy
- Collaborate with media and creative agencies, Product & Brand Manager and Customer Marketing Manager to implement best in class digital marketing
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints and make recommendations for continuous improvement
- Collaborate with Product & Brand Manager on the effective use of marketing funds and ensure activity is in line with brand guidelines and budget
- In conjunction with the marketing team, develop and manage marketing content strategy, planning, posting & optimization in line with brand guidelines to drive brand consideration, engagement and viewership
- Develop, implement and optimize always-on media digital marketing activity, including SEM and retargeting efforts
**Key Requirements**:
- Degree/diploma with marketing/business bias
- 5+ years of experience in digital marketing
- Strong understanding of Google AdWord, Google Analytics, LinkedIn, Facebook Advertising, Instagram for marketing and understanding of brand health metrics
- Excellent communication, leadership, and project management skills
- Ability to work independently and proactively set targets and tasks
- Customer-oriented with a focus on providing excellent service and support