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About the Company New Era is the global leader in headwear, with more than 100 years of heritage and iconic status across sport, fashion, and lifestyle. While wholesale remains a strong channel, the focus is now firmly on building out direct-to-consumer growth across Australia and New Zealand. With Shopify as the core platform, New Era is investing in digital capability and creating an entrepreneurial, fast-paced environment where individuals are empowered to make an impact.
About the Role
As Digital Marketing Manager, you'll be responsible for shaping and executing New Era's three-year digital and eCommerce growth strategy, translating it into a rolling annual plan that delivers revenue, conversion, and AOV targets. Reporting to the General Manager, you'll own performance across the B2C Shopify site, optimising UX, building content and campaign calendars, and driving the eCommerce funnel end to end.
Key focus areas
* Developing and executing the digital strategy to increase eComm revenue
* Leading site optimisation, UX, and merchandising to maximise traffic, conversion, and retention
* Using data and consumer insights to build customer cohorts, optimise promotional cadence, and lift CLTV
* Driving paid, owned, and earned channel performance including SEO, SEM, social, CRM, and lifecycle marketing
* Managing agency partners and overseeing ad spend effectiveness, balancing top-of-funnel awareness with conversion
* Leading and developing a small team (Digital Coordinator and Buyer Planner), while collaborating closely with Creative, BU Managers, and product teams
Skills & Experience
* 3+ years in eCommerce or Digital Marketing leadership, ideally in retail, consumer, or wholesale settings
* Strong commercial acumen with experience delivering against sales and profitability targets
* Deep understanding of digital marketing levers, customer insights, and funnel performance metrics
* Technical experience with platforms such as Shopify, Klaviyo and paid search/social
* A blend of strategic vision and tactical execution equally comfortable in the numbers and in the detail
* Entrepreneurial, data-driven mindset with a focus on delivering growth through customer engagement and optimisation
Culture & Benefits
* Hybrid working model (3 days in office, 2 WFH) with flexible start times
* Social perks including events like the Australian Open and access to sample sales
* A culture of autonomy, empowerment, and career progression, with scope to broaden responsibilities as the eCommerce function scales
How to Apply
Click APPLY or contact Nicole Cooke at Six Degrees Executive on for a confidential discussion.
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