Overview
Reporting to the Head of eCommerce you will be responsible for the management and maintenance of the brand AU & NZ ecommerce websites. Assist the Head of Ecommerce to deliver the digital strategy and provide a superior ecommerce experience. AU & NZ websites. Working collaboratively across the business you will play an active role in the strategic map whilst providing a superior ecommerce experience.
You will have two direct reports reporting to you.
Responsibilities
* Trade and Achieving Sales
Drive online sales to help meet financial targets and profit budgets. Trading the Online business to hit financial targets
* Review sales by week by day by promotion to agree future activity ahead of monthly projections.
* Tracking sales performance to budget, forecast & LY by promotion and key web metrics
* Proactively identify tactical opportunities to drive trade & sales uplift
* Develop strategic plan to increase traffic & convert online sales by channel
* Prepare budgets, forecasts and trade estimates as required
* Daily/Weekly/Monthly ecommerce sales reporting & analysis, providing actionable insights
* Understanding category performance and providing insights
* Produce ad-hoc reporting where necessary
* Monitor industry, online and mobile shopping trends, maintaining knowledge of competition and awareness of ecommerce opportunities
* Digital Marketing
Implementation of digital and content marketing plan that delivers increased engagement and conversion rates
* Manage Email Marketing strategies together with Marketing & CRM teams, including content, personalisation & segmentation strategy, re-engagement plans and driving the acquisition of new sign ups
* Working with the E-Commerce Specialists to develop and execute trading calendar
* Work in partnership with the Performance Marketing team to drive continued growth and profitability through paid channels
* Working with Performance Marketing team to execute customer acquisition and retention marketing campaigns through SEO, Social Media, CRM, online advertising, and affiliate programs
* Review and report on performance of content related marketing to the broader business
UX & Inventory and Product Management
Drive sales & profit growth through product & merchandise strategies
* Work closely with Buying & Planning teams on strategies that optimise online product assortments in key trading periods
* Develop & drive strategic merchandising strategy onsite
* Support Ecommerce Coordinator in the product enrichment process and ensure products are pushed live within 48 hours of stock arriving in warehouse
Team
* Direct reports – Two Ecommerce Specialists
* Management of Ecommerce team overseeing performance and delivery to ensure targets are met
* Encourage & motivate team to develop best practice, innovative, creative solutions and ideas
* Act as a mentor to develop team members and help develop professional and functional capabilities
If you feel this role could be an amazing role for you, and you enjoy a fast pace, hands on role and you have the above skillset, please APPLY now:
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