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Strategic marketing initiatives manager

Sydney
beBeeMarketing
Posted: 21 August
Offer description

Marketing Operations Manager for Global Capital

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* We are seeking a highly skilled Marketing Operations Manager to join our team in developing strategic marketing initiatives for our global capital funds.

This role requires expertise in CRM systems, marketing automation, and content strategy. A strong understanding of venture capital and investment management is an advantage.


Key Responsibilities:

* Ownership of Capital CRM & Marketing Automation: Determine opportunities for increased efficiency & automation, develop comprehensive CRM strategies, and implement tailored marketing automation workflows.
* Email Marketing & Content Distribution: Create sophisticated email campaigns, develop content distribution strategies, and build data-driven nurture sequences.
* Email & Content Strategy: Collaborate with the Capital & Global Content teams to develop compelling content, oversee website content updates, and ensure consistent branding.
* Performance Analytics & Reporting: Analyze campaign performance metrics, create comprehensive reports, and refine targeting strategies using data analysis.
* Cross-Functional Collaboration: Work closely with the Capital team, collaborate with global marketing teams, and partner with internal stakeholders to develop compelling narratives.

Requirements:

* 3-5 years of experience in marketing automation/marketing operations, preferably in venture capital, private equity, or financial services.
* Good knowledge of CRM and marketing automation tools (HubSpot certification ideal).
* Experience designing and implementing data-driven marketing campaigns.
* Excellent analytical skills with the ability to derive meaningful insights from campaign and engagement data.
* Superior writing and communication skills with the ability to translate complex concepts into compelling marketing narratives.

Preferred Qualifications:

* Experience with Webflow CMS for website content management.
* Experience collaborating with global teams in a fast-paced environment.
* Familiarity with data privacy regulations as they pertain to investor communications.
* Experience working specifically with venture capital or investment firms.

What We Offer:

* Work in a fast-paced, growing organization with substantial responsibility and personal impact.
* Excellent learning opportunities through collaboration with experienced investment professionals and marketers.
* A high-energy global team dedicated to making progress inevitable.
* An international environment with significant room for professional growth and advancement.

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