White Fox is a globally recognised fashion brand loved by babes and celebs worldwide. Established in 2013 and based in Sydney, Australia, White Fox has quickly become the go-to online fashion destination and is continuing to take over wardrobes everywhere. Key Responsibilities Performance Marketing Strategy Development: Create and implement performance marketing strategies to drive traffic, increase sales, gain followers etc. Campaign Coordination: Work closely with the agency managing paid media channels to ensure campaigns are aligned with brand objectives and optimised for performance. Analytics and Reporting: Analyse campaign performance using tools like Google Analytics, and prepare reports to communicate results and insights to stakeholders. Optimisation: Continuously test and optimise campaigns to improve performance. This includes A/B testing, adjusting targeting, and refining ad creatives in collaboration with the agency. Collaboration: Work closely with other teams, such as content, creative, graphics, PR and product teams, to ensure campaigns are aligned with overall brand messaging and objectives. Market Research: Stay up-to-date with the latest trends and best practices in performance marketing and the women's fashion industry. Affiliate Marketing Program Management: Oversee the affiliate marketing program, ensuring it aligns with the brand's goals and objectives. Program Optimisation: Effectively optimise with top affiliates including flat fee and CPAi based placements to drive sales and boost performance. Relationship Management: Build and maintain strong relationships with affiliates, providing support and guidance to help them succeed. Performance Monitoring: Regularly analyse affiliate performance metrics, such as click-through rates, conversion rates, and sales. Use this data to optimise campaigns and improve performance. Administrative Tasks: Managing order cancellations and ensuring invoices are paid, among other routine administrative duties. General Budget Management: Allocating and managing the budget for performance marketing, ensuring efficient use of resources to maximise ROI. Ad Campaign Implementation: Independently build, schedule and report on ad campaigns Customer Insights: Utilise customer data and insights to inform marketing strategies and improve campaign targeting. Competitor Analysis: Monitor competitors' activities and performance to identify opportunities and threats. Weekly Budget Reporting: Prepare and present weekly reports on affiliate and performance marketing activities, using tools like Google Analytics and paid media platforms. Include key metrics, insights, and recommendations for improvement. Briefing Marketing Materials: Create detailed briefs for the graphics team to ensure marketing materials are developed according to campaign requirements, trends and brand guidelines. Marketing Material Handover: Efficiently hand over marketing materials to the appropriate agency, account managers and other team members Training Experience - Actively train and upskill team members in briefing, building and reporting on ad campaigns Requirements 3-4 years’ management experience is required Minimum 3-4 years’ experience managing SEM and Affiliate campaigns (in-house or agency-side) Strong ad campaign implementation experience using platforms such as Meta, Tiktok, Pinterest, Snapchat and Spotify High-level proficiency in Google Workspace (Sheets, Slides, Docs), MS Excel, PowerPoint, and Word Strongly ability to analyse data and report on performance of ads and make adjustments inline with results to grow revenue and increase conversion rate Experience with analytics tools including Google Analytics 360 and Google Tag Manager Proactively seeking out opportunities to keep across new industry trends or technologies High-level of attention to detail, excellent communicator and collaborative team-player Passion for understanding consumer insights and the ability to translate those insights into actionable business ideas Excellent time management & ability to always meet targets & deadlines Benefits Brand new offices including an onsite gym Great, fun and collaborate team culture Generous monthly clothing allowance ongoing discounts Fun events throughout the year