Marketing Manager, Home Buying
**Be part of a dynamic, fast paced Home Buying Marketing team that directly supports the retail bank and CommBank's broader purpose of building a brighter future for all**
**Do work that matters**
Your Chapter will work closely with the Home Buying Domain to strategize, execute and review marketing campaigns and initiatives aligned to business priorities and existing home Buying customer needs. You will be responsible for delivering these business priorities across customer in-life, loyalty and retention.
**See yourself in our team**
Consumer Marketing is a Centre of Excellence (CoE) within the Marketing and Corporate Affairs function at CommBank.
Our wider team directly supports the Product Domains in the Retail Bank to deliver both the marketing and product priorities. We partner closely with other CommBank Marketing CoEs including Brand & Creative, Business & Institutional Marketing, Media, and Customer Insights and Research.
Your direct team supports the in-life home buying crew - dealing with the communications to ensure customers feel empowered, appreciated and to deepen out relationship with them.
**On any given day, you will**:
- Translate business objectives into marketing communications strategies and campaigns that are driven by data and insights.
- Develop and project manage campaigns that deliver business objectives, raise consideration, drive product acquisition/cross sell and/or improve customer NPS and retain customers.
- Influence core partners (across product, customer data & analytics, and digital) via membership in cross functional agile teams, to develop and deliver go-to-market plans and customer communications strategies to meet business and customer objectives.
- Drive the management, execution, delivery and post campaign reporting for BAU and large scale go-to-market marketing initiatives including briefing, campaign execution, delivery and PIR.
- Ensure all marketing campaigns support and promote the CommBank brand and reputation, as well as enhance the customer experience.
- Build robust analysis and reporting of all delivered campaigns and activity to demonstrate marketing contribution back to the business, providing insights for tracking to key business objectives and results, and recommendations for continuous improvement.
- Manage expenditures to agreed budget and demonstrate budget governance.
- Uphold brand voice and messaging consistency across all customer and communication channels.
- Adhere to the Code of Conduct. The Code of Conduct sets the standards of behaviour, actions, and decisions we expect from our people.
**We'd love to hear from people who have**:
- Experience with end-to-end, integrated campaign delivery with accountability across strategy, production and execution.
- Developed project management, analytical and strong verbal and written communication skills
- Commercial acumen and ability to track, optimize and demonstrate ROI/ROMI from campaign metrics.
- Be able to identify the most appropriate analytical and research frameworks to turn data into actionable insights.
- Ability to build strong relationships with both internal and external stakeholders to create positive outcomes with a can-do attitude.
- Creative thinker with a problem-solving and growth mindset.
- At least 5 years' experience in a marketing generalist or marketing communications role.
- Experience in technology and financial services marketing preferred but not essential.
**If this sounds like your next career opportunity, please **
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Advertising End Date: 14/08/2024
Job ID REQ216562