We're seeking a strategic Senior Manager to spearhead our Customer Lifecycle Marketing efforts. This rare opportunity will challenge you to drive revenue growth, customer activation, expansion, and retention through innovative planning and data-driven insights.
You'll work closely with the Head of Marketing Operations to manage the paid self-serve business portfolio, focusing on scaling operations, driving efficiency, and fostering a culture of continuous improvement.
The ideal candidate will possess a proven track record of developing and executing successful lifecycle marketing strategies that delivered significant business results. You'll lead and mentor a team of lifecycle marketing professionals, promoting a culture of innovation, experimentation, and continuous learning.
This role demands a highly analytical leader with expertise in database management architecture, best practices, and the ability to interpret data for strategic decisions. Experience with marketing platforms like Braze and Hubspot, as well as analytical tools like Tableau and Amplitude, is essential.
Key Responsibilities:
* Develop and execute a holistic customer lifecycle marketing strategy to engage and retain customers at every stage of their journey.
* Analyze key performance metrics (e.g. conversion rates, GDR) to identify growth opportunities and mitigate churn & contraction risks.
* Lead and mentor a team of lifecycle marketing professionals, promoting a culture of innovation, experimentation, and continuous improvement.
* Collaborate cross-functionally with product, engineering, data science, design, and other marketing teams to ensure seamless and integrated customer experiences.
About You:
* 7-10+ years of experience in marketing, focused on customer lifecycle, retention, or CRM.
* Proven track record of developing and executing successful lifecycle marketing strategies that drove significant business results.
* Strong leadership experience, managing, mentoring, and motivating a team.
* Knowledge of database management architecture and best practices.
* Excellent analytical skills and ability to interpret data for strategic decisions.
Benefits:
* Equity with high growth potential and competitive salary.
* Flexible working arrangements, encouraging work-life balance.
* Access to professional and personal training and development opportunities.
Attractive Offer:
* We encourage involvement in the community, open-source work, attending talks and events, and experimenting with new technologies.
* We prioritize inclusion and value individuals with potential over qualifications.