Events Manager - Brand Activation Specialist
This role contributes to maximise the performance, volume, visibility and profitability of company brands within a defined set of customers in the Sport, Events & Entertainment arena. The effectiveness of sponsorship, brand visibility, incremental volume and profitability of sponsorship initiatives will measure this.
The Events Manager will be responsible for managing a portfolio of existing customers and recruiting business as new players enter the Australian events landscape. This role will work with multiple functions across the business to bring these partnerships to life (i.e. Marketing, Customer Experience, Finance, Supply, Legal & Field) and will provide full account management to each of these new partnerships.
This role requires someone who has extensive knowledge of the Queensland music, sporting and cultural events scene and the commercial acumen to analyse which of these opportunities provide a sound return under both a commercial and marketing lens.
Sporting Properties
* Suncorp Stadium – Magic Round, State of Origin
* QCB Stadium
* CBUS
QLD Events
* Blues Fest
* CMC Rocks
* Out2Lunch
National Music Tours & Festivals - Promoter Lead
* Live Nation
* Ultra Music Festival
* Wildlands
* Knotfest
Caterers / Wholesalers
* Paramount/ALM
Main Functional Capabilities:
1. Contribution to the delivery of the Business Unit Trading Profit, by maintaining standards of Account Management for the Business Unit
2. Management of major Advertising & Promotion and Sponsorship budget
3. Development of the Customer Joint Business Plans & Events Programs
4. Ensures that the Business Unit is reflected in the trading strategy, commercial plans and marketing brand plans.
5. Manage customer account relationships and activity for all major promoters and at all major event venues
6. Proactively seeks out new opportunities for the portfolio and builds and influences relationships within that organisation.
7. Onsite management of activations and key event visibility items
8. Assisting with partnership integration into key QLD events.