Overview
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At ING Australia, you’ll have the chance to build a career with global scale, an inclusive culture, and technology to help you become the best version of yourself. You’ll help ING Australia become even better by shaping how customers bank and how they stay ahead in life and business.
We’re looking for an experienced Senior Brand Manager with robust creative and process discipline to join our Brand team. As the Senior Brand Manager – Brand Campaigns, you’ll lead the development and execution of through-the-line brand campaigns across Retail, Business, and Wholesale Banking, Internal Communications, and HR. You’ll work with internal teams and agency partners to craft brand propositions, media plans, and creative assets, delivering insight-led campaigns aligned with ING’s LEAP strategy, introducing AI-driven efficiencies, and ensuring brand consistency and compliance.
Our ideal candidate is a strategic thinker and creative problem-solver with 10+ years of experience in brand development, marketing, and campaign execution, ideally within financial services or a fast-paced agency environment. You’ll have a track record of leading large-scale, insight-led campaigns from concept to delivery, strong customer-first thinking, and data-driven decision making. You should be comfortable managing cross-functional teams and agency partners, navigating complex stakeholder environments, and driving innovation and collaboration to elevate ING’s brand.
Ready to make an impact?
What you’ll do
- Lead the development and execution of brand campaigns across Retail, Business, and Wholesale Banking, Internal Communications, and HR, ensuring they are insight-led and strategically aligned.
- Manage agency relationships and creative production, overseeing through-the-line deliverables including TV, digital, social, print, audio, and customer channels.
- Drive brand strategy and proposition development using customer insights and data to shape messaging and campaign direction.
- Collaborate with cross-functional teams and senior stakeholders to ensure alignment, approvals, and integration across business units.
- Introduce AI-driven efficiencies into creative and operational processes to optimise campaign delivery and brand value-chain performance.
- Champion innovation and continuous improvement, fostering a team-oriented culture and elevating ING’s brand in a competitive market.
What we’re looking for
- Extensive brand leadership experience with 10+ years in brand development, marketing, or campaign management—ideally in financial services or agency environments.
- Proven ability to lead large-scale, insight-driven campaigns across multiple channels and business units.
- Excellent stakeholder and agency management skills with the ability to influence senior leaders and collaborate cross-functionally.
- Data-driven mindset, using insights and analytics to inform decisions, optimise performance, and drive brand impact.
- Creative and strategic thinking with a passion for storytelling and simplifying customer experiences.
- Self-starter attitude, thriving in fast-paced environments and proactively identifying opportunities for innovation and improvement.
What’s in it for you?
- Discounted ING Health Insurance
- An additional Rest Day to support wellbeing
- An IMPACT day to volunteer on approved sustainability activity
About Us
At ING, we’re all about making life simpler and more rewarding for customers, team members, and communities. ING Australia offers a culture that’s fun, inclusive, and supportive, with the freedom to be yourself and do your thing. We value individuality and foster growth, with a commitment to gender equality and family-inclusive workplace practices.
We hire based on skills and alignment with our values. If you’re interested but don’t meet every criterion, we encourage you to apply. We’re committed to a diverse and inclusive workplace and will provide support or adjustments during the application process as needed.
Sound like your kind of vibe? We’d love to hear from you. Note: we operate using a direct talent sourcing model, so no agency introductions, please.
ING is Australia’s most recommended bank according to a 2025 consumer survey (n = 29,510). Need more?
Applications close on 15 October 2025
Additional details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing
- Industries: Banking
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📌 Senior Brand Manager
🏢 ING Australia
📍 City of Sydney