Marketing Specialist
Future Careers Insights Pty Ltd (trading as National Institute of Education — NIE)
Central Coast, NSW (Gosford region) | Hybrid — 3 days in office, 2 days remote
$85,000 per year + superannuation
Full-time, Permanent
About Us
Future Careers Insights offers its services by The National Institute of Education (NIE) brand name. NIE has been Australia's leading provider of UCAT preparation, medical interview training, and career experience programs since 1999. We help aspiring medical and dental students gain admission to competitive university programs through expert-led courses, workshops, and immersive programs delivered across Australia — from Sydney and Melbourne to Perth, Brisbane, Adelaide, and regional centres.
Our portfolio includes over 100 course products and programs spanning UCAT preparation, medical and dental interview coaching, GAMSAT training, psychometric test preparation, and our flagship Future Doctors Australia career experience program. We also publish educational resources through our online bookshop and deliver academic insights programs in partnership with leading universities.
We are a small, high-performing team operating from an office on the Central Coast, NSW. Our business model relies on a lean core team supported by a national network of specialist tutors, medical professionals, and external contractors. We are entering an exciting growth phase and are looking for a marketing professional who can take ownership of our entire marketing function and drive our expansion into new markets and channels.
About the Role
This is a senior, hands-on marketing role for an experienced professional who thrives on autonomy and ownership. You will be the sole dedicated marketing resource in the business, supported by external service providers, and responsible for the complete marketing function — from strategic planning and market research through to campaign execution, content creation, design production, and performance reporting. You will report directly to the company directors and have full ownership of the marketing strategy, budget, and output.
This is a long-term position. We are looking for a candidate interested in long-term development with the business. Our team values stability and continuity — we invest significantly in onboarding and integrating new team members into our workflows, and we are looking for a marketing professional who wants to grow with the company over time.
The role is based at our office on the Central Coast (Gosford region), with a hybrid arrangement of 3 days in the office and 2 days working remotely. Some travel to Sydney and other Australian cities will be required for events, workshops, and program delivery coordination throughout the year.
The role requires someone who can move seamlessly between high-level strategic thinking and detailed hands-on execution. On any given day, you might be analysing enrolment data to identify growth opportunities, designing a brochure for an upcoming workshop series, negotiating advertising placements with media partners, updating website content, producing social media campaigns, or coordinating logistics for a multi-city event program. This is not a role for someone who prefers to specialise in one area of marketing — we need a versatile, resourceful professional who can do it all.
Key Responsibilities
Marketing Strategy and Planning
* Develop and execute comprehensive annual marketing plans aligned with business objectives and seasonal program cycles (UCAT testing periods, school holidays, university application deadlines)
* Conduct market research and competitive analysis to identify opportunities for growth, new audience segments, and emerging trends in the education and test preparation sector
* Prepare detailed marketing budgets, forecasts, and ROI analyses for all campaigns and initiatives
* Present strategic recommendations to company directors with supporting data and market intelligence
Digital Marketing and Website Management
1. Manage and update the company's websites, ensuring all content is current, optimised for search engines, and aligned with brand standards
2. Plan and execute integrated digital marketing campaigns across owned, earned, and paid channels — including search advertising, social media advertising, SEO/SEM, and display advertising
3. Manage .
We encourage candidates to specifically address how their experience aligns with the key responsibilities outlined above.
Applications close: 19 April 2026.