* Shape something new: help design and embed a multi‑brand direct marketing capability within NGM Group's new cloud-based MarTech stack, shaping how we grow and engage with customers.
* High‑impact analytics: Analyse the performance of CRM, direct marketing and paid initiatives within NGM's new marketing and data platforms.
* Support and mentor others: foster growth in a collaborative, team-based environment.
Purpose of the Role
The Senior Marketing Analyst plays a key role in leading and continuously enhancing NGM Group's direct marketing and CRM capability. You will analyse customer behaviour, assess campaign performance across channels, and identify strategic opportunities to maximise engagement, retention, and MFI outcomes.
Working within our new cloud-based analytics and campaign management platforms, you will generate actionable insights that inform targeted, high-performing campaigns across multiple brands, while ensuring data integrity and compliance through rigorous validation and quality checks.
What will your key responsibilities include?
* Drive the analytics for direct marketing and CRM activity, including customer segmentation, predictive modelling, response tracking and ROI measurement.
* Support the migration of two brands to a new cloud-based campaign management platform and help design new multi‑brand campaign and customer lifecycle structures.
* Develop in-depth, actionable insights to support the build, executions and optimisation of direct marketing campaigns
* Conduct customer data analysis and provide insights into opportunities to improve engagement and retention.
* Design and implement end-to-end User Acceptance Testing processes for direct marketing campaigns within the CRM and campaign management platforms, ensuring quality and accuracy.
* Mentor junior analysts and support capability uplift within the team.
What are we looking for?
To be considered for this opportunity, you must have proven, hands‑on experience in full lifecycle campaign analytics within a campaign management platform (e.g., SAS CI, Unica, Microsoft Dynamics, Salesforce), complemented by strong SQL skills and experience working with large datasets. You'll also bring strong experience in marketing analytics and reporting, including customer segmentation, predictive modelling, campaign performance evaluation, response tracking, and translating insights into actionable recommendations to optimise campaigns.
Given the highly regulated nature of banking, it is essential that you operate effectively within established processes, controls and governance frameworks, ensuring data integrity and compliance at every stage.
What we will value highly is previous experience working in the banking and financial services industry.
About us
As one of Australia's largest customer-owned banks, we're a driving force in customer owned banking, operating under the trusted brands Greater Bank and Newcastle Permanent. With over 200 years of combined experience, we've helped hundreds of thousands of Australians achieve home ownership and providing a genuine alternative to the big banks—all while strengthening the communities we serve. At the heart of everything we do are our core values:
* Lead with heart
– We genuinely care about achieving better outcomes for our customers and communities.
* Own the action
– We build trust by doing things the right way, with honesty and transparency.
* Embrace opportunity
– We look ahead, focusing on our strengths and expertise to challenge the status quo.
* Thrive together
– By working as one, we create the best possible future for our customers and communities
And we're just getting started. Join a team shaping the future of trusted banking and make a real impact where it matters most.
A note to recruitment agencies:
We've got this role covered, so no need to get in touch As such, we are unable to accept unsolicited CVs and will not be liable for any associated fees. Thank you for your understanding
NGM Group is committed to delivering trusted banking to enable our customers and communities to thrive. We do this by leading with heart, doing the right things in the right way, and by maintaining high standards of ethical behaviour in everything that we do. All applicants are therefore required to undergo a
skills assessment
, comprehensive
background check
,
Bankruptcy Check
and a
National Police Check
.
We are also working to reflect the vibrant communities we serve. We believe in creating an inclusive, diverse, and supportive workplace where everyone can thrive. If you require adjustments to be made during the recruitment process or would like to discuss any accessibility requirements, your Talent Acquisition Partner will be happy to engage in a confidential discussion and assist. Your unique talents and perspectives are what make us stronger.