Job Title: Digital Marketing Strategist
This role is about driving digital ecosystems to enhance engagement, growth and performance across websites, CRM systems and customer journeys.
You will lead day-to-day website management, SEO strategies and content performance. You will also drive CRM and marketing cloud campaigns across nurture and acquisition funnels.
The goal is to optimise digital journeys to improve conversion rates, user experience and lead quality.
* Manage daily operations of the company's website, including updates, analytics and reporting.
* Develop and execute a comprehensive SEO strategy to increase online visibility.
* Collaborate with cross-functional teams to ensure alignment between digital marketing efforts and business objectives.
* Conduct data analysis to inform marketing decisions and improve campaign performance.