Marketing Manager
Location: Ballarat
Employment Type: Permanent Full-time
Our client is seeking a dynamic and commercially minded Marketing Manager to champion brand execution across two key brands—BST Group and Tools for Schools. This role is ideal for a disciplined, creative marketer who can translate strategy into high-impact campaigns, strengthen customer engagement, and support sales growth in competitive markets.
Key Responsibilities
* Plan and deliver integrated marketing campaigns, events, and product launches.
* Develop content across digital, print, and trade channels to ensure consistent brand representation.
* Create sales enablement tools and customer-facing assets that support business development.
* Ensure seamless customer experience across all marketing touchpoints.
* Embed the Brand Identity System internally, promoting alignment across both brands.
* Manage agencies, suppliers, CRM activity, digital executions, and lead-nurture workflows.
* Track budgets, report on ROI, and monitor competitors and market trends.
Key Selection Criteria
* Ability to execute marketing strategy with discipline, clarity, and commercial awareness.
* Strong campaign management skills with a focus on on-time, on-budget delivery.
* Excellent communication and collaboration, with the ability to work closely with sales, operations, and leadership.
* Customer-first thinking with proven ability to enhance customer experience and engagement.
* Skilled at balancing strategic intent with day-to-day execution.
Qualifications & Experience
* Tertiary qualification in Marketing, Brand, Communications, or a related field.
* Proven experience in marketing roles, ideally within B2B or industrial sectors.
* Demonstrated success in brand-building, campaign delivery, and measurable marketing impact.
* Strong capability in CRM systems, digital execution, and stakeholder management.
Employment Details
* Role Type: Full-time
* Location: Victoria
* Remuneration: Competitive package based on experience
* Reports To: Senior Leadership
This is a fantastic opportunity to lead meaningful brand and marketing execution while shaping customer experience and supporting commercial outcomes.
Applications are encouraged from strategic, hands-on marketers who thrive in collaborative, growth-focused environments.