Posted: 18 June
The role
Introduction At IBM, we believe technology shapes the world. We're a catalyst for that innovation. We're driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM's brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you'll work with bright, collaborative minds who bring passion and creativity to everything they do. You'll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life. Your role and responsibilities As a Field Marketing Professional: Apptio Field Activation, you partner with business units, functions, geos, and markets to provide IBMers the knowledge, information, and clear calls to action needed to work effectively and deliver business results. You play a crucial role in building IBMers' belief in and advocacy for the IBM brand. Your primary responsibilities will include: - Partner with Business Units: Collaborate with various stakeholders to provide IBMers with the necessary knowledge and information to drive business results. - Deliver Clear Calls to Action: Develop and communicate clear calls to action to IBMers, enabling them to work effectively and deliver business outcomes. - Build Brand Advocacy: Foster a strong sense of belief in and advocacy for the IBM brand among IBMers through targeted marketing efforts. - Support Geo and Market Teams: Provide support to geo and market teams to ensure alignment and effective execution of marketing strategies. - Enable Effective Work: Equip IBMers with the knowledge and information needed to work efficiently and deliver business results. Required technical and professional expertise - Exposure to Marketing Strategy Development: Understanding of how to develop and execute marketing strategies that drive business results, including collaborating with stakeholders to identify target audiences and create effective messaging. - Experience Working with Cross-Functional Teams: Ability to partner with various stakeholders, including business units, functions, geos, and markets to achieve shared goals and objectives. - Knowledge of Brand Building Principles: Familiarity with principles and practices for building brand awareness and advocacy among internal stakeholders, including employees and partners. - Understanding of Effective Communication: Exposure to developing and communicating clear calls to action that enable teams to work effectively and deliver business outcomes. - Experience with Geo and Market Team Support: Familiarity with providing support to geo and market teams to ensure alignment and effective execution of marketing strategies. Preferred technical and professional experience - Marketing Automation Tools: Exposure to marketing automation tools and platforms to streamline and optimize marketing efforts. - Data Analysis Skills: Familiarity with data analysis concepts and techniques to measure and evaluate marketing effectiveness. - Digital Marketing Channels: Understanding of digital marketing channels, including social media, email, and web, to reach and engage target audiences. IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
