Who are we?
At Target, we deliver quality products at prices the entire family will love for longer. We're home to quality pieces, made for you and your life. With our iconic logo, we are one of the most renowned Australian retail brands and for almost 100 years, we have held a special place in the hearts and minds of Australian families. We're immensely proud of our history and are looking for people to join us who are as excited by our future as we are.
Position Overview
We have an exciting new opportunity for a Performance Marketing Specialist to join our team! In this role, you will implement, manage, and optimise paid social campaigns across multiple platforms to drive sales, improve ROAS, and deliver against key business objectives.
What will you do?
* Audit, build, and implement campaigns across SEM and paid social platforms including Google Ads, SA360, Meta, TikTok, and other emerging channels.
* Manage and optimise campaigns across Search, App, Display, Performance Max, and paid social formats to improve conversions and ROAS.
* Lead and manage our affiliate marketing channel, launching new partner programs, analysing results, and managing opportunities through existing partners.
* Monitor performance daily, making data‐led optimisations across bidding, audiences, creatives, and placements.
* Leverage automation, platform tools and advanced features across Google and social platforms to drive efficiency and scale.
* Test and adopt new betas, features and innovations across platforms to continuously improve performance.
* Analyse cross‐channel performance to identify trends, insights and growth opportunities.
* Prepare regular performance reports with clear insights, learnings and actionable recommendations.
* Monitor campaign pacing, budgets and spend to ensure alignment with forecasts and targets.
* Ensure best‐practice processes and governance are followed across all performance channels.
* Troubleshoot campaign and platform issues, escalating where required.
* Support invoicing processes by reconciling campaign spend against finance records.
* Collaborate with internal stakeholders, creative teams and external partners to deliver high‐quality, performance‐driven campaigns.
What are we looking for?
* 3–5 years of experience in a performance marketing role across both SEM and paid social.
* Proven experience managing campaigns in Google Ads, SA360, Meta Ads Manager and TikTok Ads Manager.
* Strong understanding of campaign structures across Search, Performance Max, App campaigns and paid social formats.
* Demonstrated ability to drive performance outcomes including revenue growth, CPA efficiency and ROAS improvement.
* Experience auditing accounts and identifying optimisation and scaling opportunities.
* Strong analytical skills, with the ability to interpret cross‐channel data and translate insights into action.
* Experience with analytics platforms (e.g. GA4) and campaign tracking methodologies.
* Strong project management skills, with the ability to manage multiple priorities in a fast‐paced environment.
* Experience with campaign invoicing and financial reconciliation processes.
* Advanced Excel skills and confidence working with large datasets.
* Excellent communication, organisation and stakeholder management skills.
Benefits We'll Offer
* Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy.
* Access to our team member discount programme which can be used across our company network, including Target, Kmart, Bunnings and Officeworks.
* A free OnePass membership offering free delivery across Target and Kmart on eligible products.
* Access to our benefits programme, which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle and health, with over 60 suppliers.
* Opportunity for eligible team members to participate in a bonus programme.
* Free onsite parking when you're required to come into the office.
* Inclusive parental leave and ongoing support through our partnership with Circle In for team members of all backgrounds and family circumstances.
* A dynamic learning and support programme.
* Opportunity to fast‐track your career through our Mentor Programme as a mentee or mentor.
* A recognition programme where you are nominated by your peers to spin a wheel and win prizes.
* Wesfarmers is Kmart and Target's parent company, and each year, eligible employees can elect to purchase shares through a salary sacrifice arrangement.
* Great career opportunities across the broader Wesfarmers Group.
A place you can belong
We celebrate the rich diversity of the communities in which we operate. We are committed to creating inclusive and safe environments where all our team members can contribute and succeed. We believe that all team members should feel valued, respected and safe, and strive to ensure our recruitment process is accessible and welcoming, with applications encouraged from all candidates.
We encourage you to tell us about any workplace adjustments you would like by emailing kmartgroupcareers@kmart.com.au.
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