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SEO Manager
role at
Coles Group
Overview
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SEO Manager
role at
Coles Group
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About The Team
Our Coles Liquor team work across three leading brands (Liquorland, First Choice Liquor Market and Vintage Cellars), each with their own unique offering and customer base. With a network of more than 930 stores and ultra-convenient online sites, delivering on our commitment to provide accessible drink solutions for every occasion.
About The Role
Are you a strategic SEO leader ready to shape the future of organic search in a rapidly evolving digital landscape? Coles Liquor is seeking a dynamic SEO Manager to lead our search strategy and drive performance across Liquorland's digital ecosystem.
As our SEO Manager, you'll be responsible for developing and executing a cutting-edge SEO strategy that responds to the evolving impact of AI on organic search. You'll lead technical SEO initiatives, identify content and link-building opportunities, and manage longtail SEO tactics to grow traffic and sales.
You'll collaborate cross-functionally with internal teams and external agencies, influence technology roadmaps, and ensure our SEO efforts are aligned with broader business goals.
You will also;
Develop and execute the SEO strategy for Liquorland, with a focus on AI-driven search changes
Conduct regular SEO audits and implement best-practice recommendations
Manage technical SEO, content optimisation, and link-building initiatives
Lead longtail SEO tactics including page creation and optimisation
Report on SEO performance across weekly, monthly, and quarterly cycles
Influence internal stakeholders and technology teams to deliver SEO initiatives
Manage SEO agencies and oversee the SEO budget
About You
About You And Your Skills
Our ideal candidate is a strategic and self-driven SEO expert with strong stakeholder management skills to keep SEO front-of-mind across senior stakeholders. With AI reshaping customer behaviour, you\'ll lead efforts to adapt and innovate, creating and executing impactful strategies. You are comfortable managing external agencies and collaborating cross-functionally across product, supermarkets, and digital teams, independently driving performance and implementing the SEO roadmap.
Tertiary qualification in Marketing or a related field
Extensive experience in digital marketing, SEO, and e-commerce, ideally within FMCG or retail
Strong commercial acumen and data-driven decision-making skills
Proven experience managing SEO campaigns end-to-end
Familiarity with SEO tools, CMS platforms, CSS/HTML, and Adobe Creative Cloud
Experience with analytics platforms such as Adobe Analytics and Google Analytics
Excellent communication, negotiation, and stakeholder management skills
What's in it for you?
Flexible working options — We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
Office perks — gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and more.
Discounts — 5% discount year-round on supermarket and liquor online and in-store purchases, with additional double discount periods (10%) at various times. Hotdeals exclusive to team members.
Reward through recognition — digital recognition platform 'mythanks' with points redeemable in the online shop for gifts and electronic gift cards.
Opportunities for learning and development — career development programs and job-specific training.
Paid parental leave — permanent team members receive paid parental leave.
Investment in your future — eligible team members can participate in the Coles Group share plan.
About The Recruitment Process
We're committed to a gender equitable team and a diverse, inclusive workplace. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities. We're happy to adjust our recruitment process to support candidates with disability. For more information visit the Our Recruitment Process section of our careers site or email .
Job ID ******
Employment Type Full time
Notes
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