We are seeking a forward-thinking leader to spearhead our transformation into an AI-driven SEO landscape. This critical role is responsible for scaling content and visibility by leveraging AI technologies, while developing strategies for remaining discoverable and relevant across search engines and LLM-based platforms.
Key Responsibilities:
* Shape an AI-Optimized Search Strategy - develop a forward-looking SEO strategy focused on visibility across traditional search engines and emerging LLM-driven research tools.
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* Technical SEO & Automation - drive technical SEO improvements, including automation of audits, schema markup implementation, web optimisation, and website structure enhancements.
* On-Page Optimisation - execute advanced on-page strategies by using AI tools for dynamic content generation, semantic optimisation, entity-based keyword clustering, and intent-driven headings, meta descriptions, and internal linking.
* Off-Page SEO - evolve link-building strategies by focusing on authority signals and mentions across AI-curated knowledge sources, not just backlinks for SERPs.
* Experimentation & Testing - leverage AI tools for rapid experimentation with content formats, keyword clustering, and user intent modelling to stay ahead of search trends.
Requirements:
* 6+ years of experience in SEO with a proven track record of driving traffic and revenue growth, especially during periods of search evolution.
* Familiarity with how LLMs impact search behavior and the ability to adapt SEO strategies for this transition.
* Expertise in on-page optimization tactics alongside technical SEO fundamentals and AI-powered platforms.
* Ability to map SEO strategies to the full customer journey and understanding the role of search and content in their buying journey.
* Growth mindset - startup mindset with a bias for action, experimentation, and iteration in a rapidly changing digital environment.