The Digital Acquisition Manager's key role is to deliver quality leads to the Inside Sales teams globally. You will be responsible for the strategic optimisation of the global inbound acquisition funnel, including paid and organic initiatives to attract high quality prospects.
The role
- Ownership of prospecting/demand generation performance and activity across owned and paid platforms
- Ownership and management of monthly performance budget, working in partnership with their agency to drive return on agency fees and ad spend (ROA) across SEM, Social (prospecting & retargeting), Display & SEO
- Briefing and testing of acquisition-focused campaign assets
- Ruthless focus on funnel optimisation - broadly, and with both a geographic and channel lens
- Plan, brief, review & approve all non-paid channels content to the Content Coordinator and/or external agencies as appropriate (design, copywriters etc )
- Working closely with your manager on overall acquisition strategic initiatives & planning and how the business can drive more results
- Collaborate within a multi-functional acquisition squad (marketing, sales, onboarding, insights) focused on collective problem-solving to optimise the customer journey through to business value
- Communicate key performance data, insights, actionable recommendations and initiatives back to the leadership team and broader business
- Keep up to date with competitor and industry moves and identify strategic opportunities accordingly.
Desired experience
(This is DESIRED experience.. if you do not hit all the points but feel well-aligned to this role, please apply.. we look for good human's above all else)
- 3-5 years experience in a global B2B acquisition/ demand generation role with demonstrated success in managing acquisition marketing campaigns that drive significant growth in engagement, MQLs and sales opportunities.
- Sound understanding of CRM tools/marketing automation platforms - Hubspot preferred
- Familiarity with Google Analytics & Google Search Console
- Strong writing and communication skills
- Budget management
- Previous experience in any of the following industries or business types: B2B SaaS, Startup, Travel/tourism, eCommerce, Marketplaces.