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Shopper & trade activations manager

Sydney
SC Johnson Australia & New Zealand
Posted: 16 April
Offer description

At SC Johnson Australia & New Zealand, Shopper and Trade Marketing are the critical link between Brand, Category and Sales to ensure a coordinated approach to our Go To Market (GTM) Strategy.

Playing across all our key categories, you\'ll develop and own the channel strategy, shopper activations and retailer trade narratives for Australia, to win the consumer and shopper.

About the role

As the Associate Manager for Customer Marketing (as it's referred to internally) you will:

* Exclusively lead and manage all SCJ brands and retail partnerships across instore and online channels
* In collaboration with Brand, create and manage a robust activation calendar across all categories
* Take ownership to develop and analyse channel strategy, strategic planning, shopper communications and activations
* Champion the voice of the Brand, Strategy and all NPD to retailer partners
* Develop and present retailer trade narratives and Range Reviews to the AU retailer partners, ensuring buy-in, strategic alignment and maximum return on investment
* Identify priority channels to activate brand plans
* Work with the category and sales teams to identify winning tactics to deploy in these channels, as part of our MAPP strategy implementation (Merchandising, Assortment, Price and Promotion).
* Ability to translate these data driven insights into creative and executable activations and analytic reviews
* Execute strong project management skills and deliver multiple project outcomes concurrently

About You

You will need to:

* Have outstanding communication, organisation and cross functional relationship skills
* A deep understanding of customer needs - ability to create profitable winning customer propositions and have these translate to winning customer plans
* Be self-managed, self-motivated and work at pace as the standalone member of the Customer Marketing team
* Let your expertise in commercialising activation initiatives shine
* Understand the strategic & tactical nature of business (financial & commercial acumen)

What You'll Bring

* Strong commercial experience in Shopper, Trade or Customer Marketing within FMCG or a Household Care company
* Ability to work cross functionally with Sales, Category, Brand and Finance
* Demonstrated experience and comfortability presenting to customers and stakeholders
* Budget management, ensuring maximum return on investment in line with strategy
* Plan, implement and review shopper activations to gain learnings, sharing insights internally and with the Global business
* Be able to work flexibly from our Lane Cove office and be an Australian Perm Resident or Citizen.

What You'll Get in Return

SC Johnson's committed to providing a Great Place to Work for all its employees. Along with a competitive base salary, here are just some of the benefits you receive when joining the SC Johnson Family -

* Additional superannuation for permanent employees
* Additional day of leave to support community partnerships through our Give2Crew
* Ongoing training and development
* Beautiful office location in Lane Cove
* Free onsite parking, gym, tennis court, full kitchen with breakfast supplies; all set on stunning national park acreage
* Subsidised fitness sessions, relaxation room with massage chair and EAP program
* Hugely discounted staff products
* Shindig Committee that put on regular events, lunches, parties, fun days
* Great Place to Work Certified
* Become a member of a company championing a better world through sustainability and environmental protection measures

Inclusion & Diversity

We're a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognise the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.

We're committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment.

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