The organisation
The iconic Australian Made, Australian Grown logo is the true mark of Aussie authenticity and is administered by Australian Made Campaign Ltd (AMCL). For more than 35 years, the green and gold kangaroo logo has helped thousands of businesses communicate their Australian credentials to consumers, businesses and governments, both domestically and around the world. It also guides millions of shoppers in choosing genuine Australian Made products and services.
This is an exceptional full-time opportunity to join a purpose-driven organisation and help grow the profile and awareness of Australian products in a range of export markets.
The role
The International Marketing Manager is a pivotal position, responsible for delivering a federal government grant through to mid-2028. The International Marketing Manager will co-lead global activities with the International Manager that strengthen the Australian Made brand in priority export markets, while ensuring compliance with government grant requirements and liaising with diverse stakeholders.
Key responsibilities include:
* Overseeing content creation and execution of digital and traditional marketing campaigns for international audiences
* Managing international PR, media relations and brand positioning across multiple markets
* Managing service providers for export capability development programs
* Monitoring campaign and activity performance, reporting and data analysis
* Representing AMCL at trade events, expos and industry forums in Australia and overseas
Skills and experience
This opportunity spans both domestic and international marketing, engaging a diverse range of stakeholders across government, consumer, trade and industry. To succeed in this role, you will bring:
* Proven experience in brand management, marketing, trade promotion or export-related projects, ideally taking Australian products to market across Asia and beyond
* Experience developing and executing consumer marketing strategies for international markets
* A strong track record of delivering end-to-end marketing campaigns across multiple international markets, including localisation
* Experience in financial and performance reporting
* Experience managing international events, including trade shows and networking events
* Experience in export development across a range of markets
* Demonstrated ability to collaborate with stakeholders across multiple countries
* The ability to manage multiple concurrent projects
* Willingness and enthusiasm to travel domestically and internationally as required
AMCL is an equal opportunity employer that empowers its people to perform at their best. This is a unique opportunity to help lead one of Australia's most recognised national brands within a dynamic, purpose-driven organisation.
To apply
Please click Apply Now, or for a confidential discussion, contact Lyndsey Walker at deliberateImpact:
Please include a cover letter which highlights your demonstrated experience in international marketing.
deliberateImpact is the proud recruitment partner of Australian Made Campaign Ltd. All third-party applications will be referred to deliberateImpact for review.
All successful candidates will be required to undergo relevant police and working rights checks. Applicants must be Australian citizens or Permanent Residents to be considered.