About the Royal Flying Doctor Service (RFDS)
For over 95 years, the Royal Flying Doctor Service (RFDS) has been delivering the finest care to the furthest corner of Australia. We provide aeromedical emergency retrieval, primary health care, mental health and dental services to the seven million Australians who live, work and travel in rural and remote areas – often where no other health services exist.
The RFDS Federation, based in Canberra, serves as the national coordinating body for the RFDS. We manage relationships with the Commonwealth Government, build a public policy voice for better health outcomes in rural and remote Australia, and support strategic coordination across the RFDS network. Our work is guided by a commitment to improving access to high-quality health care for all Australians, no matter where they live.
About the Role
This role is a part-time role for 3-days per week. Preferred location HOBART.
The Digital Communications Officer plays a pivotal role in shaping, managing, and enhancing all Royal Flying Doctor Service (RFDS) digital channels. This includes, but is not limited to, oversight of social media platforms, the RFDS website, Google Analytics and Google AdWords accounts, the RFDS HelpDesk, and the organisation's image and brand asset libraries. The position is responsible for ensuring these channels are strategically maintained, consistently updated, and aligned with organisational priorities.
A key component of the role is the administration of the Digital Coordination Committee, providing leadership, guidance, and coordination across RFDS teams to support cohesive digital activity nationwide.
The Digital Communications Officer must have a strong working knowledge of the RFDS Brand Policy & Style Guide and monitor its correct application across all digital touchpoints.
Key Responsibilities
* Maintain and optimise RFDS digital platforms, including websites, social media channels and digital asset systems, ensuring content accuracy, usability and brand alignment.
* Coordinate digital communications and campaigns, managing content calendars, scheduling, performance tracking and support for advocacy, events, media and fundraising.
* Provide digital support and governance, troubleshooting issues, managing access and permissions, ensuring compliance with brand, cybersecurity and data protection requirements.
* Manage performance marketing and visibility efforts, including Google Grant activities, paid digital campaigns, SEO and SEM to improve reach and engagement.
* Develop and maintain digital resources and processes, including policies, procedures, digital assets, email communications and regular website audits.
* Contribute to Strategic Projects as required.
Experience, knowledge and skills:
Required
* High digital literacy, including experience managing social media, analytics, digital marketing, word processing, spreadsheet, database, presentation and website content management software.
* Excellent time management skills.
* Highly developed organisational skills.
* Sound written and oral communication skills.
* Attention to detail.
* Good news sense and an understanding of the Australian media.
* Excellent interpersonal skills
* Meta Business Suite
* Content management system (CMS) – experience with any CMS required; experience with custom or developer-built environments advantageous
* Social media scheduling and monitoring tools (e.g. Agorapulse, Statusbrew or similar)
* Web analytics tools (e.g. Google Analytics)
* Canva or equivalent design tools
Desirable
* Tertiary qualifications in marketing/communications or a related field.
* Experience in a similar role.
* Understanding of and commitment to the not-for-profit sector.
* Google Analytics 4 (GA4), Google Search Console and Looker Studio
* SEMrush or similar SEO monitoring tools
* Email marketing platforms
* Digital asset management systems (e.g. Brandfolder or similar)
What We Offer
* Meaningful work that contributes to better health outcomes for rural and remote Australians
* Generous salary packaging benefits as a not-for-profit organisation
* Hybrid working arrangements
How to Apply
To Apply: Please send your Resume and 1-page Cover Letter addressing the key responsibilities and your suitability towards the experience, knowledge and skills requirements for role to: ***********@rfds.org.au. For further information about the role, please contact ***********@rfds.org.au.
Applications close COB 10 April 2026
NB: Applications that do not include a Cover Letter may not be considered. Shortlisting may take place for suitable candidates whilst the job is open.
The Royal Flying Doctor Service is committed to eliminating all forms of discrimination. We welcome and embrace diversity and strive to provide a culturally safe and inclusive workplace for all employees.
The Royal Flying Doctor Service acknowledges and pays respect to the past and present Traditional Custodians and Elders of this nation.