Australia Post is delivering like never before. From the vehicles that we drive, to the small businesses that make our communities thrive. We're delivering for the environment, for our communities, for our customers and for our people. We're moving forward and we want you to come along for the ride.
The Online Services team in Enterprise Services, partners with Retail, Brand & Marketing Technology Team, Strategy and Product Management teams to design and deliver new digital features and enhancements as well as define the digital roadmap and support business case development. We are looking for a Senior Digital Content Producer who will ensure all content is optimised for conversion and customer centricity.
What you'll deliver with us
As Senior Digital Content Producer, you will be a lead within the Content Team and be responsible for developing content strategies and creating content for publishing across Australia Post's digital channels as we move towards hyper-personalisation & headless delivery. You will ensure copy and page layout is of the highest quality and accessible, meets users' expectations and maximises conversions across our digital products. In this role, you will be viewed as expert authority on the creation of digital content and will be the lead central liaison for the business and publishing, advising on resource capacity. You will also be a leading partner in creating a Personalisation Content Strategy and executing on the delivery to ensure that Australia Post can evolve in this important direction.
The Marketing Technology Team in Enterprise Services is responsible for the development and execution of the digital strategy and roadmap for online channels, including multiple websites and the Online Shop. The team is accountable for digital channel and platform performance, design and the digital user journey/ experience for customers and employees. The Marketing Technology Team partners with Retail, Brand & Marketing & eCommerce Technology Teams, Strategy and Product Management teams to design and deliver new digital features and enhancements as well as define the digital roadmap and support business case development. The Senior Digital Content Producer role is responsible for developing content strategies along with being the lead within the Content Team and creating digital content for publishing across Australia Post's digital channels. They will be viewed as an expert authority on the creation of digital content utilising expert knowledge, thought leadership, data and research to inform content creation and will be the central liaison for the business and publishing, advising on resource capacity.
You'll also
* Generate high impact copy for Australia Post's digital assets including product pages, eDMs, Online shop and more to increase digital revenue and meet overarching business objectives
* Create detailed content planning documents to outline customer touch points and develops content for various segments and customer personas based on user needs, identified via user research, analytics and internal data
* Develop strategies for the effective management of digital content, define the program of content work and lead the creation of digital content and content optimisation work
* Advise publishers, business stakeholders and external agencies on accessibility requirements
* Ensure functionality of digital content by routine maintenance checks of copy and links throughout the sites.
About you
To be successful in this role, you will have experience in developing persuasive and task-driven copy for cross platform publishing. We are looking for someone familiar with best practices in optimizing content for customer experience and has a deep understanding of customer behaviour and experience with digital and online platforms. You will be skilled at creating diverse content, ranging from detailed articles through to microcopy. This role will suit a proactive individual who is a strong team player with demonstrated ability to manage different viewpoints and able to negotiate effectively with colleagues and various stakeholders.
You'll also have
* Strong knowledge of UX and SEO practices and principles
* Proven experience in initiating, planning and executing digital content projects
* Ability to scope content activity, define and manage deadlines and prioritise tasks
* Effective conceptual thinking and analytical skills with strong business acumen
* Background managing and uplifting content in an enterprise environment
* Experience demonstrating best practice content as part of a large transformation program
* Legal & Regulatory operating environment awareness – ACCC, CSO, Trademarks, Privacy + Accessibility Guidelines
* Ability to work with AI is advantageous
* Knowledge of difference CMS (Adobe Experience Manager and Ecommerce) & Headless content
* Tertiary qualifications in Communications / Professional Writing/ Fine Art are highly regarded
How we'll deliver for you
* Work with the best Adobe products
* Genuinely influence our organisational culture.
* Ensure we deliver on our values of Trust, Inclusivity, Empowerment and Safety every day. They are our TIES that bind our team together and promote a diverse workforce.
We're delivering together
At Australia Post, we acknowledge the Traditional Custodians of the land on which we operate, live and gather as employees.
We believe our business should reflect the diverse communities we operate in and are proud to be an inclusive workplace for people from all walks of life. We encourage applications from people of all ages, genders and backgrounds including Aboriginal and Torres Strait Islander peoples, People with Disability, LGBTQIA+ and Refugees.
We are one of the largest organisations in Australia to successfully achieve Disability Confident Recruiter status. We are committed to providing an inclusive and barrier-free recruitment process and workplace for those living with a disability and are committed to reviewing and removing bias in our processes to create a gender-equitable recruitment experience and workplace. If you have any questions about accessibility, please contact our Diversity & Inclusion team on .
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