**The Opportunity**
- and third-party data, and A/B testing campaigns to maximise engagement.
**Who we are**
Culture Kings represents the relationship between music, sport, and fashion. These are the three foundation pillars upon which Culture Kings stands. Within each of these components, streetwear has underlined and evolved to become an essential part of culture. Culture Kings prides itself on exclusivity and superiority offering a premium retail experience across all genres, cultures, styles, and ages combined with an extensive and curated range from 100+ leading street, sport, and fashion brands from all around the globe. Each Culture Kings store displays an electrifying atmosphere unparalleled in retail presenting some of Australia's leading DJs performing daily in-store. Frequently visited by some of the world's best athletes, artists and tastemakers, Culture Kings is ahead of its game offering an elite perspective of the ever-changing global streetwear landscape.
**Key Responsibilities**:
- Develop and implement a comprehensive CRM strategy to improve customer engagement and lifetime value.
- Manage and optimise CRM platforms, ensuring seamless integration with eCommerce, POS, and other business systems. Such as Klaviyo, Shopify, Google Analytics & Triple Whale
- Plan and execute targeted marketing campaigns, including segmentation, automation, and A/B testing.
- Analyse customer behavior, purchase patterns, and campaign performance to optimize CRM initiatives.
- Work closely with the marketing, eCommerce, and sales teams to align CRM efforts with overall business objectives.
- Create and monitor a loyalty program, ensuring it drives customer retention and repeat purchases.
- Manage and optimise customer journeys, lifecycle marketing, and re-engagement strategies.
- Ensure compliance with data privacy regulations and best practices in handling customer data.
- Provide regular reports and insights on CRM performance, KPIs, and opportunities for growth
**Skills and Experience**:
- Experience: 3-5+ years in a CRM, customer retention, or loyalty marketing role, preferably in the retail or eCommerce sector.
- Strong understanding of customer segmentation, data analytics, and campaign performance measurement.
- Experience with A/B testing, personalization, and automation tools.
- Familiarity with loyalty programs and customer retention strategies in retail.
- Knowledge of data privacy regulations and compliance requirements.
- Excellent communication, project management, and stakeholder collaboration skills.
**What Culture Kings offers you**:
- Generous team discounts and employee recognition
- Never-ending career growth opportunities
- Exciting, fast-paced, and dynamic environment with a supportive team
- Free onsite parking
- No office politics, corporate protocol, or useless business jargon is needed. We love keeping the entrepreneurial vibe of the "best in the world" team that comes together to change the status quo
**APPLY NOW**
CultureKings #CultureKingsCareers
Culture Kings Inc. is an Equal Opportunity Employer (EOE). We're committed to a diverse and inclusive workplace and encourage applicants from all walks of life. Come join us, different makes us better.