We’re looking for an experienced and strategic marketing leader to take ownership of the company’s holistic growth agenda, shaping customer experiences, building strategic campaigns, and driving measurable commercial results across all channels.
This role sits at the intersection of brand, customer acquisition, digital and CRM, with responsibility for translating business goals into compelling multi-channel strategies that strengthen brand impact and accelerate sustainable growth.
Experience within Fashion, Retail, Wholesale, QSR or similar required.
About the Opportunity
In this role, you will:
* Define and lead strategic initiatives that elevate the brand’s presence and performance
* Develop and refine audience engagement strategies to support customer growth and retention
* Oversee planning and execution of integrated campaigns across paid, owned and earned channels
* Manage partnerships with external agencies and specialist vendors to maximise outcomes
* Lead digital experience performance, including website, email, social and performance media
* Guide CRM and loyalty efforts to deepen engagement and lifetime value
* Drive performance measurement, reporting, optimisation and data-informed decision-making
* Steward financial planning, forecasting and responsible budget management
* Nurture and develop a high-performing team while fostering cross-functional collaboration
You’ll thrive in this role if you are a strategic and analytical thinker with deep hands-on experience driving growth through brand and digital channels. You are someone who can balance creative thinking with commercial rigour, build effective team culture, and influence senior stakeholders with clarity and confidence.
* 8+ years in senior marketing leadership or equivalent strategic roles
* Track record of building and executing multi-channel strategies that drive engagement and growth
* Aptitude for aligning brand strategy with digital performance and customer lifecycle profitability
* Strong experience with performance reporting, forecasting and budget accountability
* Comfortable leading high-impact relationships with agencies and external partners
* Excellent communicator with senior leadership presence
* Proven ability to lead, develop and scale capable teams
You will be measured on outcomes such as:
* Positive shifts in awareness and customer loyalty metrics
* Growth in customer engagement and key membership or retention indicators
* Achievement of online and channel performance targets
* Effective budget management and return-oriented spend
* Strong team engagement and development
If you’re passionate about leading both strategic and practical transformation in a dynamic environment, we’d love to hear from you.
Additional information
* North QLD location
* Drive multi-channel performance
* Lead brand and growth strategy